- YuMe Rolls Out Programmatic Video Marketplace
Real-Time Daily, Tyler Loechner - Thursday, June 25, 2015
YuMe -- once simply called a "video ad network" -- has transition ...
- Centro Plugs Into Exchanges, Data Platforms To Expand Programmatic Video Offering
Real-Time Daily, Tyler Loechner - Thursday, June 25, 2015
Digital ad tech firm Centro has announced that its demand-side platform ...
- Click Fraud: Guidelines Are Nice, Prison And Fines Better
London Blog, Sean Hargrave - Thursday, June 18, 2015
We now have the click fraud guidelines and the signatories promising ...
- U.S. Ad Volume Expands In May, Digital Exodus Continues
MediaDailyNews, Joe Mandese - Wednesday, June 17, 2015
The U.S. advertising marketplace expanded in May after a dip in Apri ...
- The Changing Face of Mobile Commerce: ShopSavvy, RetailMeNot & Verve
MobileShopTalk, Chuck Martin - Tuesday, June 9, 2015
In and around mobile commerce, some things stay the same but thin ...
- Programmatic's Race To The Bottom Resisted By The Times' Quality, Bespoke Audience Data
London Blog, Sean Hargrave - Monday, June 8, 2015
As bidding on ad exchanges and programmatic platforms continues to send CP ...
- InMobi, Rubicon Expand Mobile Exchange To Include Native, Video
Real-Time Daily, Tyler Loechner - Tuesday, June 2, 2015
InMobi, a mobile programmatic ad exchange, and Rubicon Project, the ad te ...
- Musical Chairs: Client Seats Surpass Agencies, Take Trading In-House
Real-Time Daily, Joe Mandese - Tuesday, June 2, 2015
The programmatic media-buying marketplace is growing rapidly, but it is rising fast ...