- Programmatic Video Buyers Open Up About Open Exchanges, Say They're Just Too Risky -- Sort Of
RTBlog, Joe Mandese - Tuesday, August 18, 2015
Don't expect the video/TV marketplace to evolve into the kind of open ...
- Viewability Crashes, Drops To 44%
Real-Time Daily, Tyler Loechner - Thursday, August 13, 2015
The ad industry still hasn't cracked the viewability nut. During the seco ...
- Google To Take YouTube Inventory Off DoubleClick AdX
Real-Time Daily, Tyler Loechner - Thursday, August 6, 2015
Google on Thursday announced it plans to remove YouTube inventory from t ...
- RTB Exchanges Attracting Malvertising
RTBlog, Tyler Loechner - Wednesday, August 5, 2015
News broke earlier this week that hackers have been buying ads ...