- Can Private Marketplaces Get Publishers To Adopt Geotargeting More Widely?
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 22, 2016
Writing on the GeoMarketing.com blog, David Kaplan asks whether private marketplaces (PMP ...
- Standards For Auction Pricing Are Needed. What's The Answer?
RTBlog, Tobi Elkin - Monday, June 6, 2016
Programmatic approaches to media are quickly becoming the norm. Yet auction prici ...
- Has Programmatic Gone Too Far? How Buyers Shifted Focus From Quantity To Quality
Real-Time Daily, Kenneth Suh - Friday, June 3, 2016
Back in the early programmatic days, buyers wanted scale -- and quickl ...
- Fixing The Pricing Problem Behind Private Exchanges
Publishing Insider, Ari Rosenberg - Thursday, June 2, 2016
When people hear complicated communication, they nod their heads so they don ...