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Results for ad exchange
Twitter Buys Namo Media, Ups Native Ad Capacity
Social Media & Marketing Daily, Gavin O'Malley - Thursday, June 5, 2014
Continuing to develop its native ad strategy, Twitter has agreed to buy ...
'Gay Ad Network' Goes Programmatic, Launches Private Exchange
Real-Time Daily, Tyler Loechner - Monday, June 2, 2014
The rise of Big Data and the promise of personalization hasn't stopped ...
InMobi Partners With Rubicon To Launch Mobile Native Ad Exchange
Real-Time Daily, Tyler Loechner - Thursday, May 29, 2014
Mobile ad network InMobi on Thursday announced it has launched a programmatic ...
NativeX Unveils Native Ad Exchange For Mobile Games
Real-Time Daily, Tyler Loechner - Wednesday, May 28, 2014
The legitimacy of a marriage between native and programmatic has been a ...
The Fraud Problem On Video Exchanges
Around the Net in Real-Time, Tyler Loechner - Wednesday, May 28, 2014
A Wall Street Journal blog titled, "Rampant Fraud Raises Questions About Video ...
SpotXchange Sees 350% Boost In Programmatic Video Spend In Q1; Hires, Promotes 3 For Regional Leadership
Real-Time Daily, Tyler Loechner - Wednesday, May 21, 2014
SpotXchange on Wednesday announced a number of new hires as well as ...
Thinknear Bows Location Accuracy Index For Mobile Ads
MediaDailyNews, Erik Sass - Monday, May 19, 2014
Location data is the "killer app" of mobile advertising and marketing, but ...
PulsePoint Lands Former About.com CEO Jean As COO
Real-Time Daily, Tyler Loechner - Thursday, May 15, 2014
Online ad exchange PulsePoint on Thursday announced the appointment of Darline Jean ...
PubMatic, xAd Team To Launch Location-Based Programmatic Marketplace For Mobile
Real-Time Daily, Tyler Loechner - Friday, May 16, 2014
In a bid to capitalize on two of the largest trends in ...
Ad Tech's QAG-mire
RTBlog, Tyler Loechner - Wednesday, May 14, 2014
The Interactive Advertising Bureau (IAB) certified 29 companies under its Quality Assurance ...
Slow Progress For Ad Quality On Exchanges
Real-Time Daily, Tyler Loechner - Monday, May 5, 2014
Ad viewability may be one of the most important issues for digital ...
Vindico Grades Over 50% Of Ad Net, Exchange Video Inventory 'D' Or 'F'
Real-Time Daily, Tyler Loechner - Thursday, May 1, 2014
Digital video ad platform Vindico on Thursday released its 2013 Annual Report. ...
To Twitter And Beyond With New Integrated Mobile Ad Exchange
Around the Net In MAD London, Sean Hargrave - Thursday, May 1, 2014
Twitter is set to offer British advertisers and agencies an integrated mobile ...
Second-Screener Focus And Mass In-App Reach Drive Pincer Movement For Better Numbers From Twitter
London Blog, Sean Hargrave - Thursday, May 1, 2014
Twitter needs to produce some better figures the next time it reports ...
Matomy Launches SSP For Video Ads, Taps Vidible As Exchange
Real-Time Daily, Tyler Loechner - Tuesday, April 29, 2014
Matomy Media Group, a performance marketing company, on Tuesday announced Matomy Video, ...
Public Ad Exchanges And The "Data Fault Line": A Multi-Screen Perspective
Real-Time Daily, Jayant Kadambi - Tuesday, April 29, 2014
Advertisers want assurance that they can reach their target audience with ads ...
Number Of Mobile RTB Auctions Increased 132% In Q1
Real-Time Daily, Tyler Loechner - Thursday, April 24, 2014
Competition for biddable ad inventory in mobile heated up significantly last quarter, ...
Available Inventory, Clicks And 'Premium' All Growing In Mobile
RTBlog, Tyler Loechner - Wednesday, April 23, 2014
Vserv.mobi, a mobile ad network that has recently repositioned itself as a ...
Smaato Says 'Automate More,' Gives Buyers 'Raw' Real-Time Data
RTBlog, Tyler Loechner - Monday, April 21, 2014
Included in the real-time-ification of media trading is a hunger for faster ...
Twitter Offers App Install Ads, Uses MoPub To Go Beyond Tweets
Around the Net in Real-Time, Tyler Loechner - Thursday, April 17, 2014
Advertising Age on Thursday wrote that Twitter will use MoPub, the mobile ...
Twitter Introduces Mobile App Install Ads
Mobile Marketing Daily, Mark Walsh - Thursday, April 17, 2014
Taking another page from Facebook, Twitter is rolling out new ad tools ...
Telefonica And Blackstone Launch Mobile Ad Exchange
Around the Net in Real-Time, Tyler Loechner - Wednesday, April 16, 2014
TechCrunch this week reported that Telefonica, a Madrid-based telecommunications provider, has partnered ...
MoPub Gives Mobile Exchange Users Access To BlueKai's Data Well
Real-Time Daily, Tyler Loechner - Tuesday, April 15, 2014
In-app ads have risen to the top of a mobile marketer's to-do ...
Jumpstart Taps Rubicon, Launches Private Exchange For Auto Marketers
Real-Time Daily, Tyler Loechner - Wednesday, April 9, 2014
Jumpstart Automotive Group has partnered with Rubicon Project to launch a private ...
Adiant Catches The Wave, Launches Native RTB Exchange
Real-Time Daily, Tyler Loechner - Thursday, April 10, 2014
Perhaps no trend has been more apparent thus far in 2014 than ...
AppFlood Rolls Out China's 'First Mobile' DSP, RTB Ad Exchange
Real-Time Daily, Laurie Sullivan - Tuesday, April 8, 2014
China's mobile advertising network AppFlood began Tuesday rolling out a real-time bidding ...
From Network To Exchange? Vserv.mobi Launches RTB Platform
Real-Time Daily, Tyler Loechner - Tuesday, April 8, 2014
Vserv.mobi, a mobile ad network with a focus on emerging markets, on ...
Casale Media Adds 5 Execs To New York Office
Real-Time Daily, Tyler Loechner - Thursday, March 20, 2014
Casale Media, a Toronto-based media marketplace, this week hired five new executives ...
Izea Launches Exchange For 'Sponsored Social' Content
Real-Time Daily, Tyler Loechner - Monday, March 17, 2014
Izea on Monday launched an ad exchange for sponsored content on social ...
February: The Month Of Love...And Sports
RTBlog, Tyler Loechner - Friday, March 14, 2014
Targeting travelers was once again the most expensive way to advertise on ...
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