- Epperson: Planning by User, Instead of Placement
Show Daily, Ross Fadner - Thursday, November 6, 2008
Why is Havas Digital, one of the largest media buyers on t ...
- Horizontal or Vertical? How About Both
Show Daily, Ross Fadner - Thursday, November 6, 2008
So, horizontal or vertical networks, which one is the way to g ...
- Ford Revs Ad Network Spend
Show Daily, Mark Walsh - Thursday, November 6, 2008
Shane Kay, negotiations director for Ford Motor Media, said the auto mak ...
- "Replication" Is The New "Frequency"
Show Daily, Joe Mandese - Thursday, November 6, 2008
Not that reach and frequency are exactly en vogue in media planni ...
- Web Advertising Health, Ad Nets Agree
Show Daily, Gavin O'Malley - Thursday, November 6, 2008
If there was one thing that both vertical and horizontal ad n ...
- "Audience Aggregation" Is The New "Media Planning"
Show Daily, Joe Mandese - Thursday, November 6, 2008
The most startling epiphany I took from Havas Digital chief Don Epperson ...
- Display Advertising Healthy
Show Daily, Gavin O'Malley - Thursday, November 6, 2008
That's the assurance, anyway, of Samir Arora, chairman and CEO of conte ...
- Defining Ad Networks And Ad Exchanges (Hint, They're Not Mutually Exchangeable)
Show Daily, Joe Mandese - Thursday, November 6, 2008
To prime the discussion for this afternoon's "Roll Your Own Network: Ent ...
- The Multiple Attribution Protocol Model
Show Daily, Joe Mandese - Thursday, November 6, 2008
Wow, I thought Web 1.0 media planning had more than its fa ...
- At Last, What Agencies Are Learning From Ad Networks Revealed
Show Daily, Joe Mandese - Thursday, November 6, 2008
"More and more we are starting to look like advertising networks," D ...
- Tribal Fusion Taps Adzilla's Gabriner As President
Online Media Daily, - Tuesday, November 4, 2008
Tribal Fusion Monday named Toby Gabriner president. Gabriner most recently was C ...
- The Digital Drive
OMMA Magazine, Catharine P. Taylor - Monday, November 3, 2008
A funny thing happened on the way to writing this story abo ...
- Drive-Thru
OMMA Magazine, Susan Kuchinskas - Monday, November 3, 2008
Remember when they said MySpace had no way to make money? Ha ...