- Google Ad Platform Supplies Better Viewer Data
MediaDailyNews, Wayne Friedman - Thursday, January 29, 2009
Google TV Ads, the TV advertising platform for TV advertisers, is offeri ...
- Glam Adapts, Acquires Display Ad Server To Power Self-Serve System
Online Media Daily, - Thursday, January 29, 2009
Vertical women's lifestyle network Glam Media this morning announced the acquisition ...
- MediaBank Integrates With Google TV Ads
MediaDailyNews, Wayne Friedman - Tuesday, January 27, 2009
MediaBank, the rebel software system upstart for media planners and buyers, h ...
- ICOM Elects 2009 Global Ad Board
MediaDailyNews, Fern Siegel - Tuesday, January 27, 2009
ICOM, a global network of independent ad and marketing agencies, has elect ...
- New Member: MTV Launches Comedy Tribe Ad Net
MediaDailyNews, Wayne Friedman - Monday, January 26, 2009
One of the better-known brand TV names-- MTV Networks--will now be selli ...
- CPM Prices Falling Precipitously
Around the Net In Online Marketing, Ross Fadner - Monday, January 26, 2009
Several factors are at work driving down CPM prices, Advertising Age report ...
- Ad Startup Takes Behavioral Targeting To SMBs
Online Media Daily, Laurie Sullivan - Monday, January 26, 2009
InflectionPointMedia today launches an ad network that identifies potential buyers looking f ...
- Federated Media Partners With Mixx
Online Media Daily, - Friday, January 23, 2009
Online ad network Federated Media Publishing has partnered with Mixx, a customizab ...
- Complex Media Adds Seven Partner Sites
Online Media Daily, - Friday, January 23, 2009
Complex Media has added seven new partner sites to its ad networ ...
- Healthline Networks Adds AOL Health, iVillage
Online Media Daily, - Thursday, January 22, 2009
Healthline Networks, a provider of health information services, on Wednesday announced th ...
- Meredith Launches Women's Network
Online Media Daily, Gavin O'Malley - Wednesday, January 21, 2009
In an effort to bolster its social networking properties and lure advertise ...
- Google Dumps Newspaper Print Program
Around the Net In Media, Joan Voight - Wednesday, January 21, 2009
Google is giving up on its two-year attempt to sell print a ...
- Tremor Media Names Steele VP, Marketing
MediaDailyNews, - Tuesday, January 20, 2009
Tremor Media, a video advertising network has hired former digital media consulta ...
- Betawave Focuses On 'Highest Attention Span' Media
Online Media Daily, Tanya Gazdik - Tuesday, January 20, 2009
GoFish Corp. isn't simply changing its name, but is re-launching as wh ...
- Web Networks Thrive With Help From Consumer Packaged Goods
Online Media Daily, Gavin O'Malley - Thursday, January 15, 2009
As TV broadcasting networks continue to struggle, a new breed of Web-bas ...
- Room For Both: Vertical Nets Vs. The Web Giants
Around the Net In Online Marketing, Ross Fadner - Monday, January 12, 2009
Vertical ad networks came to the fore in a big way ...
- Publishers Competing With Ad Networks
Around the Net In Online Marketing, Ross Fadner - Monday, January 5, 2009
Behavioral targeting can be something of a double-edged sword for publishers, ...