- Signals That May Lead To Online's Next $25 Billion
Online Media Daily, Laurie Sullivan - Thursday, July 30, 2009
Emotionally dynamic ads that invite consumers to engage with brands through behavior ...
- BrightRoll Unveils 'Performance Pricing'
Online Media Daily, Gavin O'Malley - Wednesday, July 29, 2009
Addressing demand for more flexible and efficient pricing models, branded video ...
- The Truth About Ad Nets: Profit Margins of 45% To 60%
Online Media Daily, Erik Sass - Tuesday, July 28, 2009
Big online ad networks have an average profit margin of 45%, accordi ...
- Breaking The Daisy Chain
Online Media Daily, Laurie Sullivan - Wednesday, July 29, 2009
Making the best use of ad networks has become difficult. Ad-targeting technolo ...
- High-Profile Publishers Call For The Demise Of Ad Networks At The Industry's (And Their Own) Peril
Online Media Daily, Rob Rasko - Tuesday, July 28, 2009
Premium online publishers are spreading a gospel throughout the online advertising spa ...
- Limelight Network Adds Mobile-Centric Services
Online Media Daily, Mark Walsh - Monday, July 27, 2009
Expanding beyond the wired Web, content delivery network Limelight Networks has launch ...
- Even MORE ad networks?
Show Daily, Erik Sass - Tuesday, July 28, 2009
“If they won’t use one, make them one, right?†quipped moderator Micha ...
- Click Fraud Could Cost As Much As $4.35 Billion
Online Media Daily, Laurie Sullivan - Thursday, July 23, 2009
Click Forensics and Anchor Intelligence released separate click fraud reports Thursday. Researche ...
- Levick: AOL Moving Toward Niche Content, 'Change'
Online Media Daily, Gavin O'Malley - Sunday, July 19, 2009
While its reorganization and resulting cost structure remain uncertain, AOL brass h ...
- Ziff Davis, IDG Tech Create Ad/Media Net
MediaDailyNews, Erik Sass - Wednesday, July 8, 2009
Ziff Davis Enterprise has formed a partnership with IDG TechNetwork, bringing togeth ...
- NetShelter Shelters A Larger Tech Audience With Addition Of Two Publishers
Online Media Daily, - Tuesday, July 7, 2009
NetShelter Technology Media announced Tuesday its partnership with the Web sites TechSp ...
- 'OK! Magazine' Relaunches Site With 'Bruno' Takeover
Online Media Daily, Gavin O'Malley - Tuesday, July 7, 2009
Seeking salvation online, beleaguered celebrity news publisher OK! Magazine has tapped med ...
- TV Station Revenue Crisis: Mind the Gap
On Media, Diane Mermigas - Monday, July 6, 2009
Broadcast TV stations' best days are behind them unless they can reinve ...
- Find Me Again: A Blizzard Of Retargeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 1, 2009
More budgets are being allocated to behavioral retargeting rather than ad networ ...