- Orange And OpenX Create Orange Ad Market Exchange
Online Media Daily, Laurie Sullivan - Wednesday, March 31, 2010
Orange and OpenX Technologies Wednesday will announce a partnership to create t ...
- Computer Retailer Gets 92% ROI On Behavior-Targeted Data
Online Media Daily, Laurie Sullivan - Monday, March 29, 2010
Marketers have begun to realize paying more for targeted ads supported ...
- Connexus To Merge With Epic Advertising
Online Media Daily, Gavin O'Malley - Wednesday, March 24, 2010
Connexus Corporation -- owner of online ad network and social media compa ...
- News Corp. May Sell Fox Audience Network
Around the Net In Media, Fern Siegel - Tuesday, March 23, 2010
News Corp. is tough on its digital properties: Rotten Tomatoes has be ...
- Report: Android Impressions Jumped 25% In February
Online Media Daily, - Thursday, March 18, 2010
Impressions from Android-based phones grew 25% in February, marking the biggest month ...
- Mobile's Killer App On The Way
Online Media Daily, John Capone - Wednesday, March 17, 2010
When approaching mobile, "you need to forget your Web education," Alexandre Mar ...
- Yahoo Starts Pilot Program With 'Demand-Side' Platforms
Online Media Daily, Mark Walsh - Tuesday, March 16, 2010
Yahoo Monday
announced a new pilot program in which it ...
- Five Things Your DSP Can't Do
Online Media Daily, Murthy Nukala - Tuesday, March 16, 2010
The DSP promises of convenience and efficiency are certainly compelling. But ha ...
- JumpTap Adds Self-Service Option
Online Media Daily, - Tuesday, March 9, 2010
Mobile ad network JumpTap has launched a new self-service application for publishe ...
- 24/7 Real Media Integrates With Omniture Data
Online Media Daily, Laurie Sullivan - Tuesday, March 9, 2010
24/7 Real Media will publicly release Tuesday Open AdStream 10, an upgra ...
- Good Health Ranks As Fastest-Growing Among Health Ad Nets
Online Media Daily, - Thursday, March 4, 2010
According to the February 2010 comScore Report, Good Health Media, founded ...
- A Death Foretold: Are Ad Networks In Decline?
Online Media Daily, Pace Lattin - Wednesday, March 3, 2010
Every year someone claims that THIS YEAR will be the last th ...
- Study: M-Commerce Features Increase in Mobile Campaigns
Online Media Daily, Mark Walsh - Monday, March 1, 2010
Unveiling new metrics in its latest
monthly report, Millenni ...
- BBE Spins Off Video Analytics-Focused Vindico
Online Media Daily, Gavin O'Malley - Monday, March 1, 2010
Online video network BBE -- formerly Broadband Enterprises -- on Monday announc ...
- Web U: Optimization Overdose
OMMA Magazine, Paul Knegten - Monday, March 1, 2010
Demand side platforms (DSPs) are a giant leap forward for Adkind. Th ...