- [x+1] Unveils Real-Time Bidding Platform For All Ad Inventory
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 26, 2010
Making sure the correct ad serves up at the perfect time acro ...
- Rubicon Acquires Malware Security Firm SiteScout, Signals Growing Threat Of Attacks
Online Media Daily, Joe Mandese - Tuesday, May 25, 2010
In response to the growing threat malvertising - malicious computer code distribut ...
- Twitter Clotheslines Third-Party Ad Nets
Around the Net In Online Marketing, Gavin O'Malley - Monday, May 24, 2010
Twitter has up and decided to block any and all third-party ...
- Third-Partly Twitter Ad Network Debuts
Around the Net In Online Marketing, Gavin O'Malley - Monday, May 24, 2010
TweetUp -- the Twitter-centric search and adverting network -- announced its offici ...
- Twitter Blocks Third-Party Ad Nets
Around the Net In Online Marketing, Gavin O'Malley - Monday, May 24, 2010
Twitter has up and decided to block any and all third-party ...
- FTC Clears Google-Ad Mob Deal, Cites Apple As Significant Competition
Online Media Daily, Wendy Davis, Mark Walsh - Friday, May 21, 2010
The Federal Trade Commission on Friday unanimously cleared Google's $750 million acquisiti ...
- Canoe Signs 4 Major Media Players
MediaDailyNews, David Goetzl - Monday, May 17, 2010
Canoe Ventures, which has been developing a platform to allow cable networ ...
- Adify Licenses NetSeer Technology To Lift Ad Conversions
Online Media Daily, Laurie Sullivan - Saturday, May 15, 2010
The ad industry continues to automate systems to squeeze every dollar fr ...
- Google's AdMob Deal Gets More Help From Verizon
MoBlog, Mark Walsh - Thursday, May 13, 2010
It looks like Google may have gotten a bit of help fr ...
- In Your Face: Firefly Video Launches Video From the Banner
VidBlog, Steve Smith - Thursday, May 13, 2010
Because I write about media and advertising, all of my acquaintances se ...
- Medialets Starts Preferred Partner Program
Online Media Daily, - Tuesday, May 11, 2010
Medialets, which specializes in rich media ads for mobile applications, has launch ...
- Tribal Readies Firefly Video Launch
Online Media Daily, Gavin O'Malley - Tuesday, May 11, 2010
Tribal Fusion -- Exponential Interactive's online ad network and rep firm ...
- WPP: Beware Of Google/AdMod Deal!
Around the Net In Online Marketing, Gavin O'Malley - Monday, May 10, 2010
As if Google wasn't having a hard enough time getting government approv ...
- Survey: Buyers Prefer Site-Specific Buys To Ad Networks
Online Media Daily, Gavin O'Malley - Thursday, May 6, 2010
While ad networks and other collective buying channels continue to attract med ...
- Who's Streaming Video, How Are People Finding It, And How Do The Ads Get Served?
Online Media Daily, Gavin O'Malley - Thursday, May 6, 2010
YouTube aside, broadcast TV networks and "pure-play" online media brands are present ...
- Condon To REVShare CEO
MediaDailyNews, - Wednesday, May 5, 2010
REVShare, a TV advertising network, named Brendan Condon, a 25-year global med ...
- Google Invests In Invidi, Speeds Up TV Ad Market Entry
MediaDailyNews, Wayne Friedman - Wednesday, May 5, 2010
The addressable-advertising TV universe just became more interesting: Google is throwing ...
- Digital Hollywood: Media Agencies Are Here to Stay -- Ad Networks, Not So Much
Online Media Daily, Erik Sass - Wednesday, May 5, 2010
"Brand is magic... there is no computer that can figure out magic ...
- DMA Takes Stand Against Boucher Bill
Online Media Daily, Wendy Davis - Wednesday, May 5, 2010
Count the Direct Marketing Association among the opponents to a draft ...
- Google May Buy AdMob
Around the Net In Media, Fern Siegel - Sunday, May 2, 2010
The Federal Trade Commission was expected to recommend blocking Google's $750 milli ...
- Sources: FTC Bent On Breaking Up Google, AdMob Deal
Around the Net In Online Marketing, Gavin O'Malley - Monday, May 3, 2010
Multiple sources say that Google and mobile ad startup AdMob (the form ...
- DSP Focus: A Multitude of Possibilities
OMMA Magazine, John Nardone - Friday, May 14, 2010
DSPs, or demand-side platforms, are hot. The online trade press is fu ...
- Mob Wars: The Mobile Ad Nets
OMMA Magazine, Mark Walsh - Friday, May 14, 2010
With its proposed $750 million acquisition by Google, AdMob would be t ...