- Millennial Media Eyes Latin America
Around the Net in Real-Time, Tyler Loechner - Thursday, May 30, 2013
Mobile ad network Millennial Media has its eyes on Latin American countri ...
- Discovery Launches TestTube.com, Ups Digital Video Involvement
Online Media Daily, Wayne Friedman - Thursday, May 23, 2013
Discovery Communications is looking to get into digital video platforms in ...
- 'Geo-Conquesting' Drives Higher Mobile Click Rates
Online Media Daily, Mark Walsh - Friday, May 17, 2013
The practice of conquesting -- running advertising for a brand or produ ...
- Click Fraud's Days Are Numbered
Search & Performance Insider, Colin Jeavons - Tuesday, May 14, 2013
Online advertising's days of Wild West-like lawlessness will soon come to ...
- Mobile-Based Buyers Zero In On Purchase Data, Ad Targeting
Online Media Daily, Mark Walsh - Friday, May 10, 2013
Purchase-based targeting was the focus of a panel titled "Mobile Marketing: Demographi ...
- Chitika Extends Yahoo Ad Deal
Online Media Daily, Mark Walsh - Tuesday, May 7, 2013
Chitika on Tuesday announced a multiyear extension of its partnership with Yaho ...
- Ad Network Sees Shift To Tighter Mobile Targeting
Online Media Daily, Mark Walsh - Tuesday, May 7, 2013
As marketers become more familiar with location-based targeting, they are shifting fr ...
- Precision Health Launches Pharma Video Ad Network
Marketing Daily, Tanya Gazdik - Sunday, May 5, 2013
Pharmaceutical brands can now deliver unobtrusive video ads directly to consumers alrea ...