- Millennial Adds Analytics Tools To Push Mobile ROI
Online Media Daily, Mark Walsh - Monday, September 23, 2013
To help demonstrate the relationship between mobile advertising and actual sales, Millenni ...
- Study Finds Rise In DSPs Not A Death Knell For Ad Nets
Real-Time Daily, Tyler Loechner - Friday, September 20, 2013
The Rubicon Project this morning released a report conducted with Econsultancy ...
- Millennial Media Launches Mobile Ad Exchange
Mobile Marketing Daily, Mark Walsh - Tuesday, September 17, 2013
Mobile ad network Millennial Media on Tuesday announced the launch of i ...
- By Shunning Ad Nets And Exchanges, Can Premium Publishers Monetize Better?
Programmatic Insider, Skip Brand - Tuesday, September 17, 2013
When the news broke about NewsCorp.'s announcement that it would no long ...
- PubMatic Brings Display Full Circle: Opens Marketplace For Publisher-Created Nets, Consortia
Real-Time Daily, Joe Mandese - Tuesday, September 17, 2013
In an ironic twist in the rapidly evolving programmatic audience-buying marketplace, publishe ...
- Twitter Files 'Confidential' IPO
Online Media Daily, Laurie Sullivan - Thursday, September 12, 2013
Twitter said Thursday the company took the first step toward going publ ...
- Why Mobile Banner Ads Will Die
Mobile Marketing Daily, Steve Weiss - Thursday, September 12, 2013
Are mobile banner ads really demonstrating their value and accountability? Can th ...
- IBM Builds Data Partner Network
Online Media Daily, Laurie Sullivan - Thursday, September 12, 2013
IBM, known for designing intelligent computer hardware and software, and building middlewa ...
- AdTheorent Closes $4M Round Led By Verizon Investments
Real-Time Daily, Tyler Loechner - Thursday, September 12, 2013
AdTheorent, a real-time bidding (RTB)-enabled mobile ad network, today announced the closi ...
- Flash Ad Takeovers Drive 55% Of Consumers Away
Online Media Daily, Tyler Loechner - Tuesday, September 10, 2013
Adblade, a content-style ad network, commissioned a study carried out by resear ...