- Facebook Unveils Audience Network For Mobile At F8
Real-Time Daily, Tyler Loechner - Wednesday, April 30, 2014
Facebook on Wednesday officially unveiled its mobile audience network, the Facebook Audien ...
- Facebook To FAN Audience-Buying Fire, Set To Unveil Mobile Network
Real-Time Daily, Joe Mandese - Monday, April 28, 2014
With Madison Avenue accelerating its shift from "media-buying" to "audience-buying," one ...
- Web Standards Group Moves Forward With Do-Not-Track Effort
Online Media Daily, Wendy Davis - Friday, April 25, 2014
The Internet standards group World Wide Web Consortium took a small b ...
- Available Inventory, Clicks And 'Premium' All Growing In Mobile
RTBlog, Tyler Loechner - Wednesday, April 23, 2014
Vserv.mobi, a mobile ad network that has recently repositioned itself as ...
- Facebook Mobile Ad Net On Its Way
Mobile Marketing Daily, Steve Smith - Monday, April 21, 2014
Later this month Facebook will introduce its mobile ad network that wi ...
- Opera Mediaworks Taps Hunt For Hispanic Mobile Reach
MediaDailyNews, Erik Sass - Tuesday, April 15, 2014
Mobile ad platform Opera Mediaworks is boosting its reach among U.S. Hispani ...
- Programmatic Now Delivering More Than A Third Of Ads For Top Buyers
Data and Targeting Insider, Steve Smith - Tuesday, April 15, 2014
If you simply count ads and attribute them to a purchasing chann ...
- What Soup Can Teach Us About Mobile Ad Nets And RTB
RTBlog, Tyler Loechner - Friday, April 11, 2014
There are two major shifts occurring in digital advertising, as advertisers mo ...
- WPP's Sorrell Says NSA Snooping Concerns Prompting Switch From Third-Party Networks
Around the Net In MAD London, Sean Hargrave - Tuesday, April 1, 2014
WPP Chief Executive Sir Martin Sorrell believes the media industry has underestimat ...