- To Optimize Ads, Search Marketers Must Fix Message
Online Media Daily, Laurie Sullivan - Thursday, December 13, 2012
Content producers and search marketers will need to have a better understandi ...
- Will it Blend? Brand Videos Work Well When Mixed Into Site
VidBlog, Daisy Whitney - Monday, November 19, 2012
Clearly every brand has gotten the memo that they need to ma ...
- Katz 360 Goes Full-Service Interactive
Online Media Daily, Erik Sass - Wednesday, November 14, 2012
Katz 360 Sales, the digital sales division of Katz Media Group, ...
- Adobe Brings TV-Like Content To Online Publishers
Online Media Daily, Laurie Sullivan - Thursday, November 15, 2012
Adobe has integrated video ad server Auditude with analytics platform SiteCatalyst a ...
- Facebook Exchange Adopts Ad Verification, Intent Retargeting
Online Media Daily, Laurie Sullivan - Monday, October 15, 2012
Marketers have learned to integrate intent signals from search engine marketing in ...
- Legolas Media, GfK Team For Real-Time Metrics
Online Media Daily, Fern Siegel - Wednesday, October 10, 2012
Legolas Media has partnered with GfK Digital Market Intelligence to add survey-bas ...
- Google Readies New Version Of DoubleClick Bid Manager
Online Media Daily, Laurie Sullivan - Wednesday, September 19, 2012
Google continues to make updates to its DoubleClick platform that automates a ...
- Channel Surfing? Google Shifts Organic Away From Keywords
Online Media Daily, Laurie Sullivan - Thursday, September 13, 2012
Google's influence on search engine marketing doesn't stop with brands exploiting benefi ...
- CBS: TV Spots More Effective Using Neuroscience Techniques
MediaDailyNews, Wayne Friedman - Wednesday, June 27, 2012
CBS will use neuroscience to help create promotional campaigns for four ...
- Bing Integrates Qwiki, Brands Gain Video Marketing Tool
Online Media Daily, Laurie Sullivan - Tuesday, June 12, 2012
Microsoft made search and brand marketing more about content to connect sear ...
- BloomReach Develops Real-Time Optimization, Custom Content Services
Online Media Daily, Laurie Sullivan - Wednesday, June 6, 2012
BloomReach took another step to optimize Web sites through its Web Relevan ...
- Uncommon Sense: FUCCEM
MediaDailyNews, Jeff Einstein - Thursday, May 24, 2012
Everyone else seems to be engaged in various extraordinary efforts to optimi ...
- What's Up With Facebook's Ad Model?
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, May 15, 2012
Ahead of Facebook’s IPO, analysts are taking issue with the company’s ...
- Facebook Must Work on Monetizing Mobile
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Thursday, May 10, 2012
Directly due to its mobile shortcomings, Facebook just amended its public offeri ...
- Video Vendors Boost Verification; Discovery Tools
VidBlog, Daisy Whitney - Monday, April 16, 2012
The latest race for improvement in online video tools for advertising see ...
- Resolution Social Launches, Optimizes Social Media Marketing
Online Media Daily, Steve McClellan - Monday, March 19, 2012
Prompted by technology platform partners and clients, as well as a marketpla ...
- Importance of Optimizing and Measuring Online Campaigns
Research Brief, Jack Loechner - Friday, March 16, 2012
According to recent research from Maxifier among senior decision makers in digit ...
- OMMA Data & Behavior = Privacy, Privacy, Privacy
Show Daily, Gavin O'Malley - Wednesday, February 22, 2012
OMMA's Data & Behavior conference is barely underway, and we're already knee-de ...
- It's a Quant, Quant, Quant, Quant World
Show Daily, Gavin O'Malley - Wednesday, February 22, 2012
A self-professed "outsider" among big data professionals, Tom Morton, Chief Strategy Offic ...
- Giving Creative Its Due
Show Daily, Gavin O'Malley - Wednesday, February 22, 2012
Everyone at OMMA Data appears to be running with the quant-dominant the ...
- The NAI Has Behavioralists Backs
Show Daily, Gavin O'Malley - Wednesday, February 22, 2012
Watch out, Madison Avenue -- Policy makers in Washington are watching y ...
- Attribution Confusion
Show Daily, Gavin O'Malley - Wednesday, February 22, 2012
What's wrong with the state of online attribution? What's right with ...
- Learning To Love 3MS
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Inevitably, today's OMMA Metrics and Measurement conference has gotten around to 3M ...
- Are Surveys Sufficient?
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Throwing a grenade into a crowd of online researchers, Joel Rubinson ...
- Predictive Modelling Or Bust
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
How can we expect predictive modelling to change over the next f ...
- Did Visual Revenue Predict This Headline?
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Probably upsetting every editor in the room, Visual Revenue CEO Dennis Mortens ...
- Calling Bull
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Aleck Schleider, VP of vertical development at Videology says the ad platfo ...
- CPMs Still Work in Online Video, HealthiNation Finds as it Expands Programming, Ad Base
VidBlog, Daisy Whitney - Monday, February 6, 2012
Online video publishers, vendors and analysts are often touting the benefits ...
- Savvy Marketers Utilize Digital Data To Optimize Ad Targeting
Online Media Daily, Gavin O'Malley - Tuesday, January 17, 2012
Among marketers, what separates the good from the bad? Effective real-time audien ...