- Location Ad Firm xAD Snags ESPN Mobile Head Bayle
Mobile Marketing Daily, Mark Walsh - Thursday, March 27, 2014
Michael Bayle, formerly vice president and general manager of ESPN Mobile, h ...
- AOL To Mesh Ad Tech Stack Into 'One' Platform
Real-Time Daily, Tyler Loechner - Wednesday, March 26, 2014
AOL on Wednesday revealed ONE, a cross-screen programmatic advertising platform born fr ...
- European Ad Platform YD Names Triscari New CEO
Real-Time Daily, Tyler Loechner - Monday, March 24, 2014
European-based ad tech startup YD on Monday announced the appointment of Thom ...
- MyBuys Puts Money Where Mouth Is With New Display Ad Platform
Real-Time Daily, Tyler Loechner - Tuesday, March 25, 2014
MyBuys, a personalized display and email retargeting company ad, on Monday announc ...
- Denver-Based Startup Raises $1.8 Million, Launches RTB Platform
Real-Time Daily, Tyler Loechner - Wednesday, March 19, 2014
Choozle, a 2-year-old ad platform headquartered in Denver, on Wednesday announced ...
- Read All About It: DFM, Rumble Partner On Mobile Publishing
MAD, Larissa Faw - Tuesday, March 18, 2014
Digital First Media (DFM), the second-largest newspaper group in the U.S., h ...
- Marissa Mayer: The Case For Advertising On Yahoo
MAD, Steve McClellan - Tuesday, March 18, 2014
At this week's 4As Conference in Los Angeles, the Yahoo CEO tal ...
- Opera Expands Tech For More Online Platforms
Around the Net in Video, P.J. Bednarski - Tuesday, March 18, 2014
Opera Software has expanded its Opera TV Snap technology to more onli ...
- Hello, HelloWorld: Agency Rebrands Itself, Plans To 'Redefine' User Engagement
MAD, Larissa Faw - Thursday, March 13, 2014
Formerly known as ePrize, the agency renamed itself HelloWorld in January. It ...
- Integrate This: RPM Melds Slot Machine With Beer Keg To Celebrate Its 20th
Mediapsssst, Richard Whitman - Sunday, March 9, 2014
And it has footage from History's Channel's American Restoration to prove i ...
- Atlas Announces Partnership With Innovid
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, March 5, 2014
What has Facebook been doing with Atlas since buying the ad manageme ...
- Videology Partners With Nielsen For TV Data
Real-Time Daily, Tyler Loechner - Monday, March 3, 2014
Programmatic video ad platform Videology on Monday announced a partnership with Niels ...
- Comcast Is Acquiring FreeWheel, According to Several Reports
Around the Net in Video, P.J. Bednarski - Sunday, March 2, 2014
Ad platform FreeWheel, one of the biggest distributors of ad content onli ...