- AT&T And Comcast Tap TRUSTe Behavioral Targeting Widget
Online Media Daily, Laurie Sullivan - Thursday, January 28, 2010
TRUSTe has developed a widget that provides consumers with the ability ...
- [x+1] Introduces Data 'Bridge' Across Platforms
Online Media Daily, Laurie Sullivan - Wednesday, January 27, 2010
As companies try to improve consumer messaging around online ad targeting ...
- Video Advertising Afterschool Session: Understanding Video Ad Impressions
Online Media Daily, Jayant Kadambi - Wednesday, January 27, 2010
Too often one January's bold predictions ("The Year of Second Life!") beco ...
- Facebook Develops Conversion Tracking Tool: What's A Fan Worth?
Online Media Daily, Laurie Sullivan - Tuesday, January 26, 2010
Facebook plans to add a conversion tracking tool to its suite ...
- Apple: The Sleeping Ad-Serving Giant With Deep Pockets
SearchBlog, Laurie Sullivan - Tuesday, January 26, 2010
Imagine if Apple built an ad-serving platform that could compete with Google ...
- Did You Mean This When You Searched For That?
SearchBlog, Laurie Sullivan - Monday, January 25, 2010
Sometimes search engines only get it half correct. You type keywords in ...
- Google's Next Big Land Grab Could Be, Well, Land
Online Media Daily, Joe Mandese - Friday, January 8, 2010
First search. Then display. Then offline media. Then mobile. Google's next b ...
- Logging In: The False Darwinism Of Competition
OMMA Magazine, John Nardone - Tuesday, January 5, 2010
How many ad networks on one media plan are too many? ...