- One-Stop Digital Shopping: Katz Radio Launches 360 Sales
MediaDailyNews, Erik Sass - Wednesday, April 30, 2008
Katz Radio Group is creating a new digital division, called Katz 3 ...
- Should Viacom And CBS Reunite?
On Media, Diane Mermigas - Wednesday, April 30, 2008
Some on Wall Street and in Hollywood wonder: Can Sumner Redstone affo ...
- Study: TV Doesn't Deliver Bang For Carmakers' Buck
MediaDailyNews, Wayne Friedman - Monday, April 21, 2008
TV stations could see tougher times if one research company's advice ...
- Agency Time Sheets Vs. Viewer Time Sheets
Video Insider, Brian , Gregory Wilson - Monday, April 21, 2008
The meeting was starting to get interesting. The creative agency had ju ...
- Broadcaster: Canadians Want Super Bowl Ads, Too
Around the Net In Media, William Spain - Friday, April 18, 2008
Canadians are deprived of American Super Bowl ads -- though not t ...
- Upfront Could Underscore Cable Network Gains
On Media, Diane Mermigas - Wednesday, April 16, 2008
With consumers watching more television content on cable and Internet-connected devices, med ...
- U.K. Marketers Also Cutting Ad Outlays
Around the Net In Media, William Spain - Tuesday, April 15, 2008
...
- Venice Festival Of Media Touts Openness
MediaDailyNews, Peter Gardiner - Tuesday, April 15, 2008
VENICE--If there was a theme to the first morning of the Veni ...
- Former Internet Analyst Launches Consulting Firm
Online Media Daily, Mark Walsh - Thursday, April 10, 2008
Jordan Rohan, former managing director and Internet analyst at RBC Capital Market ...
- World AdSpend Strength in Developing Countries
Research Brief, Jack Loechner - Wednesday, April 9, 2008
In its first advertising expenditure forecasts of 2008, ZenithOptimedia downgraded its combin ...
- 2007 Ad Spend By Media
Marketing Daily, - Thursday, April 3, 2008
Media Category 2006 vs. '07 Change Internet 18.9 % National Magazines 7 ...
- Top 10 Product Categories By Ad Spend
Marketing Daily, - Wednesday, April 2, 2008
Category 2007 ($mil) Vs. '06 Vs. '06 Automotive/Dealers $12,261 -$1,479 -11 ...
- Top 10 Companies By '07 Ad Spend
Marketing Daily, - Tuesday, April 1, 2008
Advertising spending across monitored media for the top 10 companies in 20 ...
- Zenith Lowers Ad Spend Forecast
Around the Net In Media, William Spain - Tuesday, April 1, 2008
Ad spending in North America and Western Europe is expected to gr ...
- Study Reveals Impact Of Writers' Strike: Prime-Time Prices Plummeted
MediaDailyNews, David Goetzl - Tuesday, April 1, 2008
As the writers' strike caused upheaval early this year, the average co ...
- Nielsen: Ad Spend In 2007 Up .6%, Trails Global Action
MediaDailyNews, Wayne Friedman - Tuesday, April 1, 2008
Nielsen reported that ad spending for the full year 2007 rose 0. ...
- What Lies Beneath
OMMA Magazine, Lynn Russo Whylly - Monday, April 21, 2008
Follow the money. That was the objective. And by all accounts the ...