- More Media Acquisitions Forecast For 2013
Online Media Daily, Laurie Sullivan - Thursday, January 31, 2013
The advertising industry should brace for more acquisitions similar to those se ...
- Telecom Sector Posts Top Ad Growth In 2012
MediaDailyNews, David Goetzl - Wednesday, January 30, 2013
Nielsen data shows the telecom sector saw the highest growth in glob ...
- Marketers To Boost Social Ad Spend In 2013
Online Media Daily, Mark Walsh - Tuesday, January 29, 2013
Social media has long been synonymous with "owned" or "earned" media ...
- Web, Cinema Ad Spend Up Across Globe
Around the Net In OMD Europe, Nina Lentini - Thursday, January 24, 2013
Although advertisers continue to spend the most on TV ads, spend ...
- Global Ad Spend Remains Strong, TV Dominates
MediaDailyNews, Wayne Friedman - Wednesday, January 23, 2013
Global advertising had a strong first nine months of 2012, with televisi ...
- Getting The Most From A Super Bowl Spend
Marketing Daily, Carrie Cummings - Sunday, January 20, 2013
Tim Calkins, clinical professor of marketing at The Kellogg School of Manageme ...
- Presidential TV Ad Spend Screen Nearly $3B
MediaDailyNews, Wayne Friedman - Thursday, January 17, 2013
TV stations maintained their high share of political advertising in 2012 ...
- Nielsen: Q3 Ad Spend Spiked By Olympics, Political, Auto Dollars
MediaDailyNews, Wayne Friedman - Wednesday, January 16, 2013
Strong revenues from the Summer Olympics, automobile, and U.S. political advertising help ...
- Strata Projects Ad Spending To Increase 3-5% In 2013
MediaDailyNews, Steve McClellan - Wednesday, January 16, 2013
Chicago-based advertising transactional services provider Strata projects that ad spending will increa ...
- More Print Ad Declines Coming
MediaDailyNews, Erik Sass - Tuesday, January 15, 2013
Last year was bad for print and this year won't be mu ...
- Dentsu Ad Spend Down
MediaDailyNews, Steve McClellan - Friday, January 11, 2013
Tokyo-based agency holding company Dentsu Inc. Friday reported a 2.5% decrease ...
- Killing 'Mobile' Advertising To Live Smarter Second Lives
MoBlog, Steve Smith - Monday, January 14, 2013
Deloitte predicts that 2013 will be the last year the industry lum ...
- Sonic Shifts Spending, Design
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 11, 2013
Sonic Drive-In says it is shifting its media-buying strategy to give i ...
- Sonic Shifts Spending, Design
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 11, 2013
Sonic Drive-In says it is shifting its media-buying strategy to give i ...
- Warc Lowers '13 Ad Spending Growth Projections
Marketing Daily, Karlene Lukovitz - Wednesday, January 9, 2013
Warc has reduced its projections for 2013 global advertising spending since i ...
- 20% Of Facebook Ad Spend Is For Mobile
Around the Net In OMD Europe, Nina Lentini - Tuesday, January 8, 2013
Smartphone and tablet devices account for 20.3% of Facebook ad spend despi ...