- Adland Fears Sharp Drop In Spend Following Brexit Vote
Around the Net In MAD London, Sean Hargrave - Thursday, June 30, 2016
Industry bosses have expressed fears that the ad market will slow sharp ...
- Airlines, Construction, Financial Services And Property Companies Expected To Reduce Ad Spend Immediately
Around the Net In MAD London, Sean Hargrave - Thursday, June 30, 2016
Marketers are braced for a major slowdown in spending in the wa ...
- Reap What You Sow -- UK Papers Will Be Hit Hardest By Brexit Ad Slump
London Blog, Sean Hargrave - Thursday, June 30, 2016
The leading tabloids called for Brexit and have put themselves front ...
- Mobile Ad Spend Nears $100 Billion
Mobile Insider, Gavin O'Malley - Tuesday, June 28, 2016
Mobile is beyond hot right now. Illustrating this point, Zenith now expec ...
- U.S. Media Spend Up 8%
Television News Daily, Wayne Friedman - Tuesday, June 21, 2016
The Standard Media Index says scatter dollars were up 5% -- wi ...
- Zenith Downgrades 2016 Global Ad Outlook, Accelerates Mobile's Tipping Point To 2017
MediaDailyNews, Joe Mandese - Monday, June 20, 2016
Following significant upgrades for the 2016 ad economy by two leading forecaster ...
- Mobile Ad Spend Nears $100 Billion!
MoBlog, Gavin O'Malley - Monday, June 20, 2016
Mobile is beyond hot right now. Illustrating this point, Zenith now expec ...
- Forecasters Dramatically Upgrade Ad Outlook: One Cites Higher Allocation, 'Creative Destruction'
MediaDailyNews, Joe Mandese - Thursday, June 16, 2016
A month after describing the ad market's first quarter expansion as "frothy ...
- Magazines Show Highest Return On Ad Spend
Publishers Daily, Sara Guaglione - Tuesday, June 14, 2016
According to a Nielsen Catalina Solutions (NCS) study, magazines deliver the t ...
- Study: Increased TV Spending Yields Higher Sales For 12 Large Marketers
Television News Daily, Wayne Friedman - Thursday, June 9, 2016
Recent increased TV spending -- after a period of decline -- w ...
- Movies, Autos Spend Big For Game One Of NBA Finals
Television News Daily, Wayne Friedman - Friday, June 3, 2016
Strong movie marketing and automotive spending marked the start of the N ...
- Programmatic Display Ads In Germany Prone To Fraud
Around the Net in Real-Time, Tobi Elkin - Thursday, June 2, 2016
Nearly 6% of digital display ads in Germany in Q1 2016 we ...