- BlackArrow Helps Cablers Monetize Ads Cross-Platform
MediaDailyNews, David Goetzl - Thursday, May 30, 2013
BlackArrow, which counts Comcast and Time Warner Cable among its investors a ...
- Time Equals Usage Data For Mobile Phones
Data and Targeting Insider, Laurie Sullivan - Thursday, May 30, 2013
I'm pretty sure on the weekend I average more than 58 minut ...
- 70% Of Mobile QSR Campaigns Use Location Targeting
Online Media Daily, Mark Walsh - Thursday, May 30, 2013
Mobile campaigns for quick-serve and casual dining restaurants are all about drivi ...
- Google Plans To Transition Brands Into Content-Driven Advertising
Online Media Daily, Laurie Sullivan - Thursday, May 16, 2013
Google wants technology to "step out of the way" as developers integra ...
- Gay Men, Lesbians Differ on LGBT-Friendly Corporate Policies, Advertising
MediaDailyNews, Erik Sass - Wednesday, May 15, 2013
While it is convenient to group lesbian, gay, bisexual and transgender peop ...
- Facebook 'Partner Categories' Boosts Ad Engagement
Online Media Daily, Mark Walsh - Friday, May 10, 2013
Facebook in April debuted a new targeting feature dubbed "partner categories" th ...
- Time To Rethink The Banner?
Marketing Daily, David Zinman - Friday, May 10, 2013
It may be premature to call the banner dead, but we ha ...
- Targeted Or Random; How Do You Like Your Ads?
Research Brief, Jack Loechner - Wednesday, May 8, 2013
According to a new study by Zogby Analytics for the Digital Advertisi ...
- 'Always Above The Fold': Audio Joins The RTB Ranks
Data and Targeting Insider, Steve Smith - Monday, May 6, 2013
Audio RTB is here as one company slips biddable spots into t ...