- DMA Says Complaints Show Confusion About Ad Targeting
Online Media Daily, Wendy Davis - Wednesday, July 31, 2013
Consumers don't accurately distinguish between behaviorally targeted ads and other types ...
- Targeting Tales: Unwanted Shortcake & Lucky Sharks
TV Watch, Wayne Friedman - Monday, July 29, 2013
TV sets in men's gym locker rooms are pretty much standard iss ...
- SteelHouse Platform Now Finds 'Like-Minded' Consumers In Real-Time
Real-Time Daily, Tyler Loechner - Thursday, July 25, 2013
Marketing technology company SteelHouse today announced that "look-alike targeting capabilities" have be ...
- RTB Finds The Audience Faster
Show Daily, Laurie Sullivan - Thursday, July 25, 2013
Interesting: Sarah Bachman, Director, Mobile Strategy, Horizon Media, said during OMMA R ...
- The Myth Of Guaranteed Ad Targets
Show Daily, Laurie Sullivan - Tuesday, July 23, 2013
Running a targeted display ad campaign? Mike Rich, VP at comScore, ...
- Ad Targeting: A Best Guess
Show Daily, Laurie Sullivan - Tuesday, July 23, 2013
Mike Rich, Vice President, comScore, said the company has technology that develo ...
- Ads In The Form Of A Question: Qriously Wants To Put 'Horrific' Mobile Ad Experiences In Jeopardy
Mobile Marketing Daily, Steve Smith - Monday, July 22, 2013
Trying to get marketers beyond clicks and impressions, Qriously tries to sta ...
- Media6Degrees Buys EveryScreen Media To Enhance Mobile Ad Targeting
Online Media Daily, Gavin O'Malley - Tuesday, July 16, 2013
Data-driven ad-targeting firm Media6Degrees has acquired mobile media-buying and targeting start-up EveryScre ...
- From Cave Paintings To Leonardo da Vinci: The Evolution Of Persona Targeting
Marketing Daily, Vanessa Naylon - Monday, July 15, 2013
Brand advertisers can now paint a more accurate picture of their audien ...
- Mojiva's Mocean Launches Mobile RTB Exchange
Online Media Daily, Mark Walsh - Monday, July 15, 2013
Mojiva's Mocean Mobile unit has entered the mobile exchange fray, launching i ...
- Marketers Taking Active Role From IT To Manage Tags
Online Media Daily, Laurie Sullivan - Friday, July 12, 2013
Marketers have begun to take the reins from IT and have beco ...
- PCH Subsidiary Launches Mobile Ad-Targeting Platform
Online Media Daily, Laurie Sullivan - Wednesday, July 10, 2013
Publishers Clearing House, known for taking chances on emerging technologies, has fou ...
- Thinking About Targeting Ads To Today's Youth?
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 3, 2013
The Children's Online Privacy Protection Act Rule went into affect this wee ...
- How to Get the Most Out of Facebook's Mobile App Install Ads
Mobile Marketing Daily, Craig Palli - Monday, July 1, 2013
Facebook's new app install ad unit is performing well for many developer ...