- 5 Advanced Geotargeting Tips
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 24, 2013
Kevin Lee analyzes five areas that marketers may not think about wh ...
- MediaHub, OwnerIQ Strengthen Ties In New Partnership
MAD, Steve McClellan - Monday, December 16, 2013
Mediahub/Mullen has created a partnership with demand-side platform and data management fi ...
- Marin, BlueKai Partner For Search Ad Targeting
Online Media Daily, Laurie Sullivan - Monday, December 16, 2013
Marin Software will begin to offer a targeting option that integrates firs ...
- 77% of Shoppers OK with Sharing Location for Targeting, IF...
MobileShopTalk, Chuck Martin - Friday, December 13, 2013
As mobile technology for in-store shopper targeting becomes more refined, the questi ...
- AT&T Cuts Broadband Prices For Austin Users Who OK Ad Targeting
Online Media Daily, Wendy Davis - Wednesday, December 11, 2013
AT&T, which is rolling out high-speed broadband service in Austin, Texas, inten ...
- DataPoint Media Adds New Targeting Data, More Bad News For Cookies
Real-Time Daily, Tyler Loechner - Thursday, December 12, 2013
DataPoint Media, an audience targeting company with a focus on exchange-based tradin ...
- Weather FX To Support 3 Million Data Points For Ad Targeting
Online Media Daily, Laurie Sullivan - Monday, December 9, 2013
Weather FX will make available more than 3 million data points relat ...
- Silicon Valley Bets On TV Ad Targeter, Backs Simulmedia
Real-Time Daily, Joe Mandese - Tuesday, December 10, 2013
TV ad targeting developer and ad network operator Simulmedia has closed ...
- Xaxis' 24/7 Acquires Semantic Engine: Will Target Ads Programmatically Based On Language, Not Cookies
Real-Time Daily, Joe Mandese - Monday, December 9, 2013
In a move that could have some interesting implications for programmatic ...
- Twitter Releases Tailored Audiences, Ad-Targeting Tool
Online Media Daily, Laurie Sullivan - Thursday, December 5, 2013
Twitter released an ad-targeting tool Thursday that allows advertisers to target use ...
- Facebook Vs. Twitter: Data Behind Ad Targeting
Around the Net in Search Marketing, Laurie Sullivan - Thursday, December 5, 2013
Larry Kim wanted to know whether Twitter ads really work, so ...
- Eye Tracking's Latest Gaze
Around the Net in Video, P.J. Bednarski - Thursday, December 5, 2013
Tobii's EyeX developer kit, coming in March, opens the door for gam ...
- Focus On The Consumer
Research Brief, Jack Loechner - Thursday, December 5, 2013
Data summarized by Brian Ferrario at Sociamantic, and presented in an infographi ...
- SMG, Acxiom Forge AOS Alliance
MAD, Steve McClellan - Wednesday, December 4, 2013
Starcom MediaVest Group and data and analytics firm Acxiom have created ...
- Is Web Personalization Driving Mass Discrimination?
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, December 3, 2013
Forbes thinks some Princeton researchers have proven that ad tracking and W ...
- Varick Partners With Semcasting For Location Targeting Tech
Real-Time Daily, Tyler Loechner - Tuesday, December 3, 2013
Varick Media Management is expected to today announce a partnership with Semcastin ...