- Facebook Expands Lookalike Audience Targeting
Social Media & Marketing Daily, Mark Walsh - Tuesday, March 25, 2014
Facebook on Tuesday introduced new targeting criteria for its lookalike audiences to ...
- More Devices, Less Divisive: Supply Chain Taps Into Tapad
Real-Time Daily, Joe Mandese - Monday, March 24, 2014
At a time when Madison Avenue is shifting toward a device-centric vi ...
- Yahoo Launches Yahoo Games Network
Mobile Marketing Daily, Mark Walsh - Thursday, March 20, 2014
Yahoo is launching a gaming distribution portal called the Yahoo Games Networ ...
- Yandex Acquires KitLocate, Integrates Geolocation Into Mobile Search Team
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 18, 2014
Russia's search engine Yandex has acquired Israeli startup KitLocate. The company develo ...
- New Technology, Old Behavior: Click-To-Call Optimizes Comfort And Efficiency
Data and Targeting Insider, Steve Smith - Monday, March 17, 2014
In an interesting way, the mobilized Web has helped reiterate, not undermin ...
- Jelli Unveils Programmatic Buying For Radio
MediaDailyNews, Erik Sass - Wednesday, March 12, 2014
Programmatic buying is migrating from the online world to traditional media. No ...
- Mobile Ad Targeting, Tracking Is Work In Progress
Mobile Marketing Daily, Mark Walsh - Monday, March 10, 2014
Extending ad targeting techniques from the desktop to mobile devices has lo ...
- Cox Media's Austin American-Statesman Launches Mobile App @SXSWi
Show Daily, Laurie Sullivan - Friday, March 7, 2014
Cox Media Group's local news outlet, Austin American-Statesman, released a mobile entertainme ...
- Omnicom Secures Ad Deal With Instagram
Social Media & Marketing Daily, Gavin O'Malley - Friday, March 7, 2014
Omnicom has entered into a big ad pact with Instagram, but contra ...
- Moasis Goes 'Hyper-Local' With Mobile Marketing Platform
Real-Time Daily, Tyler Loechner - Wednesday, March 5, 2014
Moasis is fine-tuning its mobile marketing platform to turn "local" into "hyper-local ...
- Comcast Is Acquiring FreeWheel, According to Several Reports
Around the Net in Video, P.J. Bednarski - Sunday, March 2, 2014
Ad platform FreeWheel, one of the biggest distributors of ad content onli ...