- LinkedIn Testing Programmatic Targeting
Around the Net in Real-Time, Tyler Loechner - Monday, June 30, 2014
The Wall Street Journal has reported that LinkedIn "recently launched a pil ...
- Twitter Globally Expands Mobile App Promo Ads, Enhances Targeting
Social Media & Marketing Daily, Gavin O'Malley - Monday, June 30, 2014
After what it considers to be a successful national test, Twitter ...
- How Telecom Companies Advertise In Their Own Medium
MoBlog, Mark Walsh - Friday, June 27, 2014
New research released today by mobile ad network Millennial Media shows th ...
- Barcode Scanning & the New Upside
MobileShopTalk, Chuck Martin - Thursday, June 26, 2014
Scanning is about to get a bit more personal. Not as ...
- Opera Acquires Mobile Video Firm AdColony
Mobile Marketing Daily, Mark Walsh - Tuesday, June 24, 2014
Opera Software on Tuesday announced acquiring mobile video ad platform AdColony ...
- Hyper-local Data: Programmatic Game-Changer, And Not Just For Mobile
Programmatic Insider, Dean Vegliante - Monday, June 23, 2014
Hyper-local data is now available via programmatic media buying, and the implicatio ...
- Foursquare Boasts National Brands - What About SMBs?
MoBlog, Mark Walsh - Friday, June 20, 2014
As a company known for mapping out people's movements, Foursquare's own pathw ...
- Clear Channel Launches AuDiO For Political Ads
MediaDailyNews, Erik Sass - Wednesday, June 18, 2014
Clear Channel announced the launch of the Audience Delivery Optimizer, or AuDi ...
- AddThis Opens Marketplace Of Tools To Target Social Behavior
Data and Targeting Insider, Laurie Sullivan - Friday, June 20, 2014
AddThis has launched an online marketplace featuring tools that let publishers ser ...
- Balancing 1-To-1 Marketing Vs. 'Being Creepy'
Online Spin, Cory Treffiletti - Wednesday, June 18, 2014
Data-driven marketing is a hot topic, but how data-driven should you becom ...
- New Truste App Offers Ad Preference Controls
Mobile Marketing Daily, Mark Walsh - Friday, June 13, 2014
A day after Facebook introduced expanded ad targeting based on the sit ...
- Facebook And The TV Data Revolution
Audience Buying Insider, Justin Evans - Friday, June 13, 2014
Facebook's announcement that its mobile app will start to act like Shaz ...
- TV Isn't Like RTB -- But That Doesn't Mean It Isn't Evolving
Audience Buying Insider, Richard Jalichandra - Friday, June 6, 2014
The promises of digital were faster execution, more accurate measurement, and mo ...
- BBB Says LifeLock Retargeting Campaign Lacked Privacy Icons
Online Media Daily, Wendy Davis - Thursday, June 5, 2014
The Better Business Bureau said on Thursday that a recent retargeting ...
- Google, Bing, Yahoo Intent-Driven Search Data Comes To Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 4, 2014
Kenshoo has combined search and social on Facebook to drive intent-driven ...
- Mobile Shopping & Location, Location, Location
MobileShopTalk, Chuck Martin - Wednesday, June 4, 2014
Getting the right message to the right person at the right ti ...
- 'Gay Ad Network' Goes Programmatic, Launches Private Exchange
Real-Time Daily, Tyler Loechner - Monday, June 2, 2014
The rise of Big Data and the promise of personalization hasn't stopp ...
- Radio Redux: Apple Takes iTunes Radio Local, Targets Competition
MoBlog, Steve Smith - Monday, June 2, 2014
Apple will be expanding both its iTunes Radio content mix and i ...