- 3 Emerging Best Practices For Finding Your Audience
MediaDailyNews, Jon Elvekrog - Thursday, July 31, 2014
When we place media under the assumption that a person's defining characteristi ...
- Now Madison Avenue's Traders Can Trade Wall Street's, Data Makes Financial Pros A Biddable Commodity
Real-Time Daily, Joe Mandese - Wednesday, July 30, 2014
In what may be the most ironic development since Madison Avenue beg ...
- Lord & Taylor, Hudson's Bay Go Big on Beacons
MobileShopTalk, Chuck Martin - Monday, July 28, 2014
I went beacon shopping over the weekend. While many retailers have be ...
- Facebook Improves Mobile Ad Targeting To Specific Devices
Mobile Marketing Daily, Gavin O'Malley - Wednesday, July 23, 2014
Facebook has announced a unique improvement to its mobile ad-targeting powers. Advertise ...
- Crosswise Improves Cross-Device Ad Targeting, Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 24, 2014
Crosswise dug into the data to build and release Thursday a cross-devi ...
- Clear Channel Taps AdsWizz For iHeartRadio Audio Ads
MediaDailyNews, Erik Sass - Tuesday, July 22, 2014
Clear Channel Media and Entertainment has partnered with AdsWizz, an advertising technolo ...
- Hillshire Taps Beacons: 20X Purchase Intent Increase
MobileShopTalk, Chuck Martin - Tuesday, July 22, 2014
While beacon trials are underway around the globe, some early and measurab ...
- Mobile Dayparts Are A Function Of Time, Content And Circumstance
MoBlog, Steve Smith - Thursday, July 10, 2014
Physically connected to the very rhythms of our lives, mobile media daypar ...
- Audience Partners Voter-Targeted Patent Serves Ads Across Computers, Smartphones, Tablets, Addressable TVs
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 2, 2014
Voter file data now up for grabs in some political ad targeti ...
- Three-Quarters Of Consumers Find Targeted Adverts Intrusive
Around the Net In MAD London, Sean Hargrave - Tuesday, July 1, 2014
Three in four mobile consumers believe targeted adverts are an invasion ...
- Your Marketing Is More Of A Bother Than A Benefit To Millennials
Data and Targeting Insider, Steve Smith - Tuesday, July 1, 2014
Remarkably, the generation that purports to be so comfortable with technology a ...