- Big Beacon Revenue to Come from Advertising
Connected Thinking, Chuck Martin - Thursday, July 30, 2015
Beacons will be big in the world of the Internet of Thin ...
- MobileFuse Unveils Mobile Video Ad Platform
Mobile Marketing Daily, Ben Frederick - Wednesday, July 29, 2015
MobileFuse's Mindset Targeting, which delivers rich media and mobile display ads ...
- AudienceScience Launches Cross-Device Targeting Technology
Real-Time Daily, Tyler Loechner - Thursday, July 30, 2015
AudienceScience, a demand-side platform that services brands and marketers directly, will th ...
- Wrong Assumptions And Demographics In The Age of Data
MediaDailyNews, Lisa Lacour - Thursday, July 23, 2015
Despite the fact that technology now makes interest-based targeting at scale viabl ...
- Will 'Direct Response' Ads Undermine 'My Response' To Instagram?
Mobile Insider, Steve Smith - Tuesday, July 21, 2015
Instagram is about to open its platform to all advertisers, using self-ser ...
- Google Launches Eddystone, a New Open Beacon Standard
Connected Thinking, Chuck Martin - Wednesday, July 15, 2015
Google just gave beaconing around the world a big boost. A n ...
- Real-Time Email Optimization Goes Live, Relies On Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 15, 2015
Most content management systems support fixed editorial and advertising content at t ...
- 59% OK with Trading In-Store Location for Deals
MobileShopTalk, Chuck Martin - Tuesday, July 14, 2015
For mobile shoppers, deals continue to rule. Most consumers in a sto ...
- Instagram Plans More Targeting Options As It Hits 14m UK Users
Around the Net In MAD London, Sean Hargrave - Tuesday, July 14, 2015
Instagram is enabling more consumer targeting options to allow advertisers to ...
- Ad Placement, Creative In Apps Key To Higher CTR
Mobile Marketing Daily, Ben Frederick - Thursday, July 9, 2015
Ad placement could have just as much of an effect on click-throu ...
- Millennials' Beacon Reach: 38% of Moms, 20% of Women
Connected Thinking, Chuck Martin - Tuesday, July 7, 2015
Millennial moms are poised to be beaconed. Whether or not they reali ...
- Valassis, RSi Partner To Measure Sales Impact
MediaDailyNews, Erik Sass - Wednesday, July 1, 2015
Valassis is joining forces with Retail Solutions, Inc. to help retailers a ...
- British Postal Service Aims Low With Retargeted Snail Mail
Online Media Daily, George Simpson - Wednesday, July 1, 2015
Royal Mail is the primary postal service for the U.K. (think USP ...
- ROI On Video Rises -- Targeting Aids Performance
Video Insider, Daisy Whitney - Wednesday, July 1, 2015
Agencies are enjoying the results they're getting with their online video ...