- 46% of Retailers Move to Beacons; 71% Learning Buying Patterns
Connected Thinking, Chuck Martin - Friday, August 28, 2015
For all of the fanfare over the last year about retailers usi ...
- Startup Harnesses Machine Learning, Brings Real-Time Targeting To Ad Campaigns
Real-Time Daily, Laurie Sullivan - Thursday, August 27, 2015
Pioneered by engineers at Google and Microsoft for search engine marketing, scientis ...
- Elle Magazine Taps Beacons for Levi's, Guess, Vince Camuto
Connected Thinking, Chuck Martin - Monday, August 24, 2015
Beacon-triggered messages are about to be initiated by magazine advertisers as subscribe ...
- Moasis Launches Location-Targeting Platform For Brands, Agencies
Mobile Marketing Daily, Ben Frederick - Tuesday, August 25, 2015
Moasis, a location tech company, announced the launch of Moasis for Advertise ...
- 89% See IoT Impacting Customer Engagement 'Very Significantly'
Connected Thinking, Chuck Martin - Thursday, August 20, 2015
When it comes to the impact of the Internet of Things ...
- Using Mobile Targeting To Punch Above Your Brand Weight
MoBlog, Steve Smith - Thursday, August 20, 2015
A small natural vitamin startup is leveraging mobile targeting to outsmart b ...
- Beacons: Advertising vs. Data Collection
Connected Thinking, Chuck Martin - Friday, August 14, 2015
Beacons are hardly the biggest thing in the Internet of Things b ...
- 75% Would Skip Stores that Use Facial Recognition for Marketing
Connected Thinking, Chuck Martin - Wednesday, August 12, 2015
There may be a million or so beacons in the marketplace b ...
- Real-Time Ad Targeting Gains Smarts From Yahoo, Microsoft Patents
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 12, 2015
Some wonder how real-time technology serving online advertising can seem so sma ...
- Agencies See Privacy, Trust As Key IoT Issues
Connected Thinking, Chuck Martin - Tuesday, August 11, 2015
In almost any in-depth conversation about the Internet of Things with marketer ...
- Location Tracking Is The New Attribution Engine
Data and Targeting Insider, Steve Smith - Tuesday, August 4, 2015
Mobile is like a portable people meter. When configured properly it c ...
- Instagram Ads API Goes Live, Makes Ads More Real-Time
RTBlog, Tyler Loechner - Tuesday, August 4, 2015
Earning its "insta" prefix -- at least among advertisers -- Instagram h ...
- Ad-Blocking Companies And EFF Unveil New 'Do Not Track' Standards
PolicyBlog, Wendy Davis - Monday, August 3, 2015
The privacy group Electronic Frontier Foundation has released its own proposed definiti ...