- Airport Beacons Coming: 61% at Check-in, 57% Boarding, 40% Bag Claim
Connected Thinking, Chuck Martin - Friday, October 30, 2015
Airline travelers may be among the first to see the Internet ...
- Sizmek Launches HTML5 Single-tag Responsive Ad Feature
Mobile Marketing Daily, Ben Frederick - Thursday, October 29, 2015
As brands and agencies begin to dip their toes into the wate ...
- Tips To Avoid Dumb Targeting In Google Consumer Match
SearchBlog, Laurie Sullivan - Monday, October 26, 2015
Considering Google Consumer Match? "Avoid dumb targeting," says Matt Miller, SVP ...
- xAd Partners With Adelphic, Extends Location-Based Targeting
Mobile Marketing Daily, Ben Frederick - Thursday, October 22, 2015
Adelphic, a mobile and cross-channel demand-side platform, announced a partnership with xA ...
- Yahoo Says California Privacy Law Is Unconstitutional
Daily Online Examiner, Wendy Davis - Tuesday, October 20, 2015
Yahoo is asking a federal judge to rule that California's privacy la ...
- Flipboard Enhances Ad Targeting
Mobile Marketing Daily, Ben Frederick - Monday, October 19, 2015
Flipboard, a social magazine that curates content from around the Web, announc ...
- AdTheorent Brings Cross-Channel Attribution, Targeting To Automotive
Mobile Marketing Daily, Ben Frederick - Tuesday, October 20, 2015
Ad tech company AdTheorent announced today that it will incorporate data fr ...
- Marketing Triggers in the Internet of Things
Connected Thinking, Chuck Martin - Monday, October 19, 2015
We know the Internet of Things is big and going to ...
- Demystifying Location Tech: It's Not Just About Location
Mobile Marketing Daily, Ryan Golden - Friday, October 16, 2015
If location is going to have a real impact in mobile advertisin ...
- Sky Creates Production Fund To Encourage Adsmart
Around the Net In MAD London, Sean Hargrave - Thursday, October 15, 2015
Sky Media, the advertising sales division of Sky, has created a GBP500,0 ...
- Millward Brown Study Shows Pitfalls Of Targeting
VidBlog, P.J. Bednarski - Wednesday, October 14, 2015
Online users are less antagonistic toward ads that target their interests th ...
- Retailers' Top IoT Business Challenges: Speed, Price Sensitivity
Connected Thinking, Chuck Martin - Tuesday, October 13, 2015
The fastest growing retailers may reap the early rewards from the Intern ...
- 70% of Fastest Growing Retailers See Beacons As High Value
Connected Thinking, Chuck Martin - Monday, October 12, 2015
The majority of successful retailers expect the Internet of Things to drastical ...
- Tapping the Value in Connected Objects
Connected Thinking, Chuck Martin - Wednesday, October 7, 2015
Almost everything is going to be on the Net. Well, not literal ...
- Verizon Revises Behavioral Targeting Program, But Privacy Concerns Persist
PolicyBlog, Wendy Davis - Thursday, October 8, 2015
Verizon Wireless has narrowed a controversial ad-targeting program that relies on "supercookies ...
- Publishers Need Better Ad Tech To Compete With Google, Facebook
Publishers Daily, Laurie Sullivan - Wednesday, October 7, 2015
A high percentage of publishers -- 80% -- say they cannot comple ...
- Connected Objects vs. Being Connected
Connected Thinking, Chuck Martin - Tuesday, October 6, 2015
There are some subtleties around the Internet of Things. One example ...
- Bud Light Launches Smart Fridge to Track Beer Supply
Connected Thinking, Chuck Martin - Tuesday, October 6, 2015
Beer is entering the world of connected objects. Well, at least t ...
- Disney Finds Emotion Next Targeting Metric For Advertising, Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 5, 2015
Emotional response is becoming the next significant measurement tool to target advertisemen ...
- Connected Object Purchasing - Moving Beyond the Button
Connected Thinking, Chuck Martin - Monday, October 5, 2015
Among many other things, connected objects will allow consumers to buy thin ...
- Targeted Advertising in the Shower
Connected Thinking, Chuck Martin - Thursday, October 1, 2015
With the Internet of Everything, connected objects will be everywhere, even whe ...