- Beacons, Grocery Shopping, Consumer Behavior Tops In MobileShopTalk For Year
MobileShopTalk, Chuck Martin - Tuesday, December 29, 2015
As the year ends, it's time to take a look back ...
- Signal's Mike Sands Looks To Data Cooperatives in 2016
RTBlog, Tobi Elkin - Monday, December 28, 2015
Mike Sands is CEO of Signal, a marketing technology and data platfo ...
- Marketing To The Needs Of The IoT Consumer
Connected Thinking, Chuck Martin - Tuesday, December 22, 2015
The Internet of Things will open an entirely new dimension of consum ...
- FTC Charges App Developers With Violating Children's Privacy Rules
Daily Online Examiner, Wendy Davis - Friday, December 18, 2015
Two app developers have agreed to settle charges with the Federal Tra ...
- Marketing In The Internet Of Many Moving Parts
Connected Thinking, Chuck Martin - Friday, December 11, 2015
The Internet of Things will be made up of many things th ...
- Deep-Linking Into Mobile Trends 2016
Mobile Insider, James Connelly - Thursday, December 10, 2015
Content and creativity will reign supreme next year -- and these a ...
- Beacon-Triggered Coupons to Hit 1.6 Billion a Year
Connected Thinking, Chuck Martin - Tuesday, December 8, 2015
Mobile shoppers often are looking for deals and it looks like mo ...
- Simpli.fi CEO Eyes A Flattening Of Media Silos
Real-Time Daily, Tobi Elkin - Tuesday, December 8, 2015
Simpli.fi, a programmatic platform company that focuses on localized campaigns, sees "20 ...
- Mozilla Ends 'Sponsored Tiles' Ad Program
Daily Online Examiner, Wendy Davis - Monday, December 7, 2015
Mozilla is ending its "sponsored tiles" ad initiative, which allowed marketers ...
- Advertisers Look To Programmatic Merchandising To Boost Ad Targeting, Online Orders
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, December 6, 2015
The ability to combine advertising and merchandising through a programmatic platform, usi ...
- Beacons and Smart Homes: It's All About the Value
Connected Thinking, Chuck Martin - Friday, December 4, 2015
While technology around The Internet of Things proliferates, consumers seem to ...
- Defining Probabilistic Data, And Using Embedded Marketing Management
Online Spin, Cory Treffiletti - Wednesday, December 2, 2015
Do you know the difference between probabilistic and deterministic audience data ...