- Integral Ad Science Bows Mobile In-App, Pre-bid Targeting Segment For Brand Safety
Real-Time Daily, Tobi Elkin - Wednesday, March 30, 2016
Integral Ad Science is trying to help advertisers lessen the risk ...
- Niche Ad Networks Offer Differentiated, Curated Audiences
Real-Time Daily, Felicia Greiff - Monday, March 28, 2016
In a world where consumers expect a relevant, personalized experience on eve ...
- AT&T Seeks To Patent Mood-Detection Technology
Around The Net in Daily Online Examiner, Wendy Davis - Friday, March 25, 2016
AT&T has applied to patent a technology that would target ads ...
- MobileFuse Updates Core Product, Offers New Creative Units
Mobile Marketing Daily, Ben Frederick - Thursday, March 24, 2016
Ad network MobileFuse announced an update to its offering Thursday, which wi ...
- Square Partners With Facebook To Offer Ads That Can Be Gauged
Around the Net in Real-Time, Tobi Elkin - Thursday, March 24, 2016
The New York Times reports on Square's new integration with Facebook. Announc ...
- Spotify Launches Mobile Ad Format Focused On Targeting
Mobile Marketing Daily, Gavin O'Malley - Monday, March 21, 2016
Spotify on Monday unveiled Overlay Mobile -- a new initiative that serv ...
- Would Ad Tech Be Better Without The Vendors?
Data and Targeting Insider, Sean Hargrave - Monday, March 21, 2016
Marketers are often seen as not "getting" the latest tech. Perhaps so ...
- Could Tailored Ads Be The Answer To Ad Blocking?
MAD London, Jason Mander - Monday, March 21, 2016
The data shows that serving better, more targeted ads is one ...
- Drawbridge CEO: 'Programmatic Has Led the Charge For Cross-Device'
Around the Net in Real-Time, Tobi Elkin - Thursday, March 17, 2016
Street Fight features an interview with Drawbridge founder Kamakshi Sivaramakrishnan who discusses t ...
- Yahoo Email Privacy Settlement Moves Forward
Daily Online Examiner, Wendy Davis - Thursday, March 17, 2016
A federal judge has tentatively approved Yahoo's settlement of a lawsuit accusi ...
- Will Google 360 Help Brands Better Understand Omnichannel?
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 16, 2016
Marketers have many definitions of "omnichannel" advertising, but vendors hope the relea ...
- Demographic Targeting Is Becoming Less Effective On Social Media
Around the Net in Real-Time, Tobi Elkin - Wednesday, March 16, 2016
Ad targeting and retargeting is driving audience segmenting and advertisers need ...
- Turn 'Supercookie' Battle Sent To Arbitration
Daily Online Examiner, Wendy Davis - Wednesday, March 16, 2016
In a victory for ad company Turn, a federal judge has se ...
- Gfk MRI Builds Political Ad Targeting Data Segments
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 16, 2016
GfK MRI has partnered with data management platforms (DMPs) to launch ...
- Agencies, Brands Debate Ad-Blocking Options At SXSW
MediaDailyNews, Laurie Sullivan - Friday, March 11, 2016
AUSTIN, TEXAS -- Some publishers believe all it takes for consumers ...
- Email Powers Pinterest's New Ad-Targeting Service
Email Marketing Daily, Jess Nelson - Friday, March 11, 2016
Pinterest unveiled a suite of new ad-targeting options this week, including t ...
- Ad Industry Launches Campaign Promoting AdChoices Icon
Daily Online Examiner, Wendy Davis, Felicia Greiff - Thursday, March 10, 2016
The industry self-regulatory group Digital Advertising Alliance is launching a new ...
- FCC Chief Wants Broadband Providers To Obtain Consent For Ad Targeting
Daily Online Examiner, Wendy Davis - Thursday, March 10, 2016
Broadband providers would have to obtain consumers' consent before drawing on the ...
- Google's AlphaGo Defeats Champion Player, Showing Power Of AI, Machine Learning
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 9, 2016
Google took a giant leap forward Wednesday in deep learning and artifici ...
- Fraud Concerns Mount Around Targeting Hispanics Online
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, March 9, 2016
Hispanic voters are heavy users of mobile devices and digital marketing wi ...
- Horizon Becomes Blab's First Agency Partner To Build 'Conversation Segments'
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 9, 2016
Horizon Media became Blab's first agency partner to use the predictive company ...
- FCC Urged To Curb 'Pervasive Tracking Practices'
PolicyBlog, Wendy Davis - Tuesday, March 8, 2016
Digital rights groups are telling the FCC that broadband providers can gle ...
- Beacons Man Up For The Internet Of Things
Connected Thinking, Chuck Martin - Sunday, March 6, 2016
Beacon business is getting bigger. When beacons first started out a whi ...
- ANA Forreser Study Shows Marketers Like Programmatic Despite Major Concerns
Around the Net in Real-Time, Tobi Elkin - Friday, March 4, 2016
The Wall Street Journal reports that despite concerns over fraud and transparenc ...
- Back To The Future: Bringing Context To Behavioral Targeting
Digital News Daily, Greg Pritchard - Wednesday, March 2, 2016
Every morning when I get to work, I browse the trade headlin ...