- Ad-Supported Content: Still A Bad Experience
Online Video Daily, Dan Rayburn - Friday, September 30, 2016
Despite a lot of talk, content supported by advertising is still ...
- AT&T Pulls Plug On Pay-For-Privacy Pricing
PolicyBlog, Wendy Davis - Friday, September 30, 2016
AT&T will no longer charge U-Verse subscribers higher fees to avoid target ...
- Cafe Media Acquires AdThrive, Ups Digital Scale
Publishers Daily, Sara Guaglione - Thursday, September 29, 2016
CafeMedia has acquired AdThrive, a lifestyle blogger and ad monetization network. T ...
- 3 Women Execs Tune Up Spotify's Ad Business
MediaDailyNews, Laurie Sullivan - Wednesday, September 28, 2016
Thought leadership is the new innovation for 2017. At Spotify, it com ...
- AppLovin Will Be Acquired By A Chinese Investor For $1.42B
Around the Net in Real-Time, Tobi Elkin - Tuesday, September 27, 2016
San Francisco-based mobile ad-tech firm AppLovin will sell a majority stake ...
- Location Tracking Growing Up, Brands Looking Beyond Beacons
Connected Thinking, Chuck Martin - Wednesday, September 21, 2016
Location tracking in the Internet of Things is heating up as ...
- Is 1-To-1 Marketing Worth The Investment? (Hint: Trick Question)
Online Spin, Cory Treffiletti - Wednesday, September 21, 2016
For many years the industry has talked about one-to-one marketing. I've sa ...
- Videology Enables Programmatic Access To Screenvision Cinema Inventory
Real-Time Daily, Tobi Elkin - Thursday, September 15, 2016
Videology, a software provider for converged TV and video advertising, announced ...
- Marketers Looking For 'Signals' -- Which AcuityAds Hopes To Provide
RTBlog, Tobi Elkin - Thursday, September 15, 2016
More companies are looking for "signals" that can give them more informati ...
- Snapchat Goes Further Into Ad Targeting
Around the Net in Real-Time, Tobi Elkin - Wednesday, September 14, 2016
Snapchat is getting serious about ad targeting, including "letting advertisers target custome ...
- Adblock Plus Launches An Ad Exchange
Around the Net in Real-Time, Tobi Elkin - Wednesday, September 14, 2016
Perhaps it was only a matter of time, but Adblock Plus announc ...
- 89% See Potential Benefits Of Smart Cities, 36% Have Projects Underway
Connected Thinking, Chuck Martin - Tuesday, September 13, 2016
While brands and marketers grapple with how to deal with an I ...
- How Identity Is The Key To Omnichannel Marketing
Online Spin, Cory Treffiletti - Wednesday, September 14, 2016
The ability to identify and recognize a person, attaching a face ...
- Outbrain Partners With Bombora On B2B Intent Data For Content Marketing
Real-Time Daily, Tobi Elkin - Wednesday, September 14, 2016
Content discovery platform Outbrain announced a partnership with Bombora, a provider ...
- VisualDNA Launches Personality-Based Audience Targeting
Real-Time Daily, Tobi Elkin - Wednesday, September 14, 2016
VisualDNA, a marketing technology company that combines the science of psychology wi ...
- Adelphic & PushSpring Launch 'Mobile to Mobile" Partnership, Offering Access To App Data
Real-Time Daily, Tobi Elkin - Monday, September 12, 2016
Adelphic, a mobile and cross-channel demand side platform (DSP), on Monday announc ...
- Pernod Ricard Reiterates Commitment To Targeted Social Ads
Around the Net In MAD London, Sean Hargrave - Wednesday, September 7, 2016
Pernod Ricard has brushed aside growing concerns that the use of targeti ...
- AdTech Firm Ogury Raises $15 Million Series B Led By Idinvest Partners
Around the Net in Real-Time, Tobi Elkin - Wednesday, September 7, 2016
London ad tech firm Ogury has raised $15 million in a Seri ...
- MediaMath Taps Samba TV To Drive Programmatic Segmentation Of TV Audiences
Real-Time Daily, Philip Rosenstein - Wednesday, September 7, 2016
Samba TV announced Wednesday that it has partnered with MediaMath to provi ...
- The Role Of Audience Targeting In Healthcare: Q&A With Semcasting's Ray Kingman
RTBlog, Tobi Elkin - Wednesday, September 7, 2016
Audience targeting across screens and devices is essential to marketers. It's al ...
- As Snapchat Matures, Is Its Honeymoon Phase Over?
Around the Net in Real-Time, Tobi Elkin - Tuesday, September 6, 2016
"Other than reaching the younger crowd, it’s been difficult for advertisers ...
- Sorry, Folks: Blame It On Ed
Online Spin, Gord Hotchkiss - Tuesday, September 6, 2016
Just when you thought it was safe to assume I'd be movi ...
- AudienceScience Expands Cross-Device Capabilities Through Screen6 Partnership
Real-Time Daily, Tobi Elkin - Tuesday, September 6, 2016
AudienceScience, a provider of advertising automation software, on Tuesday announced it h ...