- India's Connected TV Ad Spending To Grow 30% A Year
Research Intelligencer, Robert Williams - Friday, March 1, 2024
About half of households in India said they own a smart T ...
- Addressable TV Consistently Gets 40% Reach: CIMM
Television News Daily, Wayne Friedman - Thursday, February 29, 2024
The research revealed that "effective" CPMs for addressable campaigns are more efficie ...
- Media Buyers Ramp Up Deals For Addressable TV, Consider It A 'Must Buy'
Advanced TV Insider, Wayne Friedman - Thursday, February 15, 2024
A third of advertisers now consider addressable TV advertising a "must bu ...
- Survey Finds High Intent To Start Using Or Spend More On Addressable TV
MediaDailyNews, Karlene Lukovitz - Wednesday, November 29, 2023
Go Addressable poll indicates more buyers seeing improvement in measurement, scale, opportunit ...
- Go Addressable Adds Paramount, Becomes Official Trade Org
MediaDailyNews, Karlene Lukovitz - Tuesday, November 28, 2023
The organization is expanding its membership, with funding to expand educational effor ...
- Addressable Gets A Boost From Satellite Carriers
Advanced TV Insider, Karlene Lukovitz - Friday, October 20, 2023
With DirecTV and Dish TV being integrated into Canoe's unified solution, nation ...
- Half Of Buyers Say Addressable TV Played Role In Upfronts
MediaDailyNews, Karlene Lukovitz - Thursday, September 14, 2023
And 80% of those execs said addressable was an important or extreme ...
- DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 21, 2023
Addressable TV is increasingly combined with search, display and other media ...
- 73% Of Marketers Now Using Addressable TV
Digital News Daily, Karlene Lukovitz - Tuesday, August 1, 2023
Seventy-three percent of marketers now use addressable TV - up from 6 ...
- Addressable TV Advertising Forecast To Grow 50%, Hit $87B By 2027, But Challenges Remain
Digital News Daily, Karlene Lukovitz - Monday, June 26, 2023
AI and other technology will help drive growth, but misperceptions about cos ...
- IAB Tech Lab Launches Dedicated Advanced TV Group
Digital News Daily, Karlene Lukovitz - Friday, June 9, 2023
Media, vendors, others say they will collaborate to tackle technology frameworks a ...
- Summer TV Advertising Can Boost Share Of Voice For Brands
Research Intelligencer, Robert Williams - Thursday, June 1, 2023
Advertisers that stay on air in the summer months have a chan ...
- Dish Media Blends CTV, Linear TV Ads Programmatically, Extends Ad Reach
Television News Daily, Wayne Friedman - Wednesday, May 31, 2023
'Dish Connected' can blend CTV and linear TV addressable TV inventory throu ...
- Dish Media, DirecTV Intro New Addressable Solutions For Programmers
Digital News Daily, Karlene Lukovitz - Thursday, April 27, 2023
Standardized solutions are designed to reduce time to market by eliminating t ...
- The Demise of Linear TV Is Greatly Exaggerated
Television News Daily, Howard Shimmel - Tuesday, April 4, 2023
The real challenge is how to manage reach and frequency across platfor ...
- Buyer Survey Probes Addressable's Progress, Remaining Obstacles
Advanced TV Insider, Karlene Lukovitz - Friday, January 6, 2023
While performance generally gets high marks, cost concerns could be a bigg ...
- Ampersand Automates Addressable TV Planning, Buying
Digital News Daily, Karlene Lukovitz - Wednesday, January 4, 2023
Managed service media clients can automate steps, workflow with addressable buyers. ...
- Your Brain On Addressable: More Engagement, Emotion, Recall
Advanced TV Insider, Karlene Lukovitz - Friday, December 2, 2022
Greater recall of addressable vs non-addressable ads is true whether or n ...
- More Buyers Using Addressable TV, More Planning To Up Spending
Digital News Daily, Karlene Lukovitz - Wednesday, November 16, 2022
Second annual survey of marketers by Go Addressable finds greater adoption, positi ...
- Fox Corp. Inks Programmatic Deal With SSP Magnite
Television News Daily, Wayne Friedman - Wednesday, October 19, 2022
The deal with Magnite will give marketers programmatic access to ad invento ...
- Yahoo, DirecTV Advertising Expand Deal To Include STB Data
Digital News Daily, Karlene Lukovitz - Monday, October 17, 2022
Yahoo's DSP clients can now activate TV usage data from millions ...
- Hispanic Audiences Tend To Spend Much Of Their TV Time Streaming
Research Intelligencer, Robert Williams - Wednesday, October 5, 2022
Netflix and YouTube are the most popular streaming services among Spanish-speaking consume ...
- 67% Of Advertisers Report Using Addressable, But Measurement Remains Sticking Point
Advanced TV Insider, Karlene Lukovitz - Thursday, September 8, 2022
Nearly half of of teams responsible for addressable TV advertising cover bo ...
- Addressable TV Ads Gain, But Measurement Concerns Remain
Television News Daily, Wayne Friedman - Thursday, September 8, 2022
Addressable TV advertising needs better ROI measurement for the business to accelerat ...
- Disney Upfront Reaches Record $9B
Television News Daily, Wayne Friedman - Monday, July 18, 2022
Disney says it posted "double-digit" CPM price increases for its ABC Televisi ...
- Equativ Makes 'Strategic' Investment In Video Personalization
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 7, 2022
The investment in Nowtilus and its Serverside.ai, a server-side dynamic ad inserti ...
- DirecTV Makes Addressable Available Through Yahoo
Digital News Daily, Karlene Lukovitz - Monday, June 20, 2022
With DirecTV, Dish and Fios now all in deals with Yahoo, buye ...
- Comcast Study: 20% - 30% Of Video Ad Spend Should Go To Streaming
Advanced TV Insider, Karlene Lukovitz - Thursday, June 9, 2022
The recommendation is based on viewership and ad exposure data from mo ...
- Jackson Hewitt: Adding Humanity, Expertise and Humor to Humanize The Tax Services Company
The MediaPost Cases, Lisa Singer - Tuesday, June 21, 2022
Jackson Hewitt created an integrated brand campaign to educate people about t ...
- Go Addressable Offers Industry Guidelines
Digital News Daily, Karlene Lukovitz - Wednesday, June 1, 2022
Guidelines include preferred vendors for data matching and attribution, creative format recommendatio ...