- Four In Ten UK Internet Users Are Blocking Ads
Around the Net In MAD London, Sean Hargrave - Monday, June 22, 2015
Four in ten (39%) of UK Internet users use ad-blocking technology ...
- With Ad-Blocking Rife, Native Can't Afford More Mistakes
London Blog, Sean Hargrave - Monday, June 22, 2015
Native is under trial as four in ten people use ad-blocking technolo ...
- If Media Costs Are Down, How Come Agency Fees Are Up?
London Blog, Sean Hargrave - Friday, June 19, 2015
Agencies claim to be more transparent than ever as they slice t ...
- AdBlock Plus Launches Company-Wide Blocking Technology
Around the Net In MAD London, Sean Hargrave - Thursday, June 18, 2015
Adblock Plus, the supposed scourge of the online advertising industry, has announc ...
- 5 Steps Programmatic Must Take To Fully Deliver Its Promise To Brands
MAD London, Steve Filler - Thursday, June 18, 2015
Brand advertising is going through its biggest shakeup in years, thanks ...
- Havas Launches Quality Tool To Tackle Fraud
Around the Net In MAD London, Sean Hargrave - Tuesday, June 9, 2015
Havas Media Group has launched a Meta Quality Barometer to tackle ...
- IAB Takes Over Viewability Initiative Started By Ad Tech Firms
Online Video Daily, P.J. Bednarski - Monday, June 8, 2015
The Interactive Advertising Bureau today said its Tech Lab will take ov ...
- Why Ad Blockers Have Mobile In The Sights
MAD London, Jason Mander - Friday, June 5, 2015
Advertisers have put more effort into attacking ad-blocking technology than addressing t ...
- Wiggle Launches Ads Optimised Through Facial Recognition
Around the Net In MAD London, Sean Hargrave - Wednesday, June 3, 2015
Cycling equipment e-tailer Wiggle is set to make its online ads smart ...