- Annual Predictions Are Easy -- I'll Prove It With This Post
Online Spin, Maarten Albarda - Sunday, December 28, 2014
When it comes to marketing and advertising, I recently realized that predicti ...
- Say "Bah! Humbug!" to the Yellow Column of Death
MAD, Jack Skeels - Friday, December 19, 2014
If you're feeling a little "Scrooged" this holiday season, working late rath ...
- Johnny Walker Moves Global Account From BBH To Anomaly
Around the Net In MAD London, Sean Hargrave - Friday, December 19, 2014
Johnnie Walker has appointed Anomaly as its global creative agency, following ...
- Pot Noodle Switches To Lucky Generals
Around the Net In MAD London, Sean Hargrave - Thursday, December 18, 2014
Lucky Generals is replacing Mother as Pot Noodle's main creative agency aft ...
- Coors Reviewing UK Below The Line Activity
Around the Net In MAD London, Sean Hargrave - Monday, December 15, 2014
Molson Coors, the North American brewer, is reviewing its below-the-line account acro ...
- Programmatic More Transparent If The Right Questions Are Asked
Around the Net In MAD London, Sean Hargrave - Friday, December 12, 2014
'Marketing Week' talked to brands, publishers, media agencies and ad tech provide ...
- One Out of 4 Video Ad Views Is Bogus, White Ops Says
Around the Net in Video, P.J. Bednarski - Tuesday, December 9, 2014
White Ops, a New York-based web security investigator which compiled the repo ...
- W&K Wins Tyrrell's Crisps
Around the Net In MAD London, Sean Hargrave - Monday, December 8, 2014
W&K will begin work on the account immediately and is Tyrrells' fir ...
- Mediacom Australia Under Fire For Media-Buying Irregularities
Mediapsssst, Richard Whitman - Sunday, December 7, 2014
Mediacom Australia is under fire from pay TV service Foxtel, Insurance Austral ...
- Coca-Cola Looks For Digital And Social Shop in London
Around the Net In MAD London, Sean Hargrave - Friday, December 5, 2014
Coca-Cola is looking for an agency to handle digital and social advertisi ...
- Absolut Vodka Appoints AnalogFolk To Global Social Media Account
Around the Net In MAD London, Sean Hargrave - Thursday, December 4, 2014
Absolut Vodka has appointed AnalogFolk to manage its global social media activit ...
- Managing Client Expectations
MAD, Heather Engard - Wednesday, December 3, 2014
Clients are customers too. Trusting partnerships begin with customer service. Think ...
- MRY Now Accepts RFPs Through SnapChat
Mediapsssst, Richard Whitman - Tuesday, December 2, 2014
In a move that is both trendy stunt and brilliant self-promotion, M ...
- Agency Uses Truth To Market Product That Is Nothing But
MediaDailyNews, Joe Mandese - Tuesday, December 2, 2014
Debates over the truthfulness of advertising may continue for, well, ad infinitu ...
- Rufus Leonard Wins Pizza Express Digital Business
Around the Net In MAD London, Sean Hargrave - Monday, December 1, 2014
Rufus Leonard will handle all digital creative and strategic projects for Piz ...
- Seat Appoints Lowe Profero and DLKW Lowe
Around the Net In MAD London, Sean Hargrave - Monday, December 1, 2014
Seat has appointed Lowe Profero and DLKW Lowe to handle its ...
- Burger King Hands European Planning And Buying To Vizeum
Around the Net In MAD London, Sean Hargrave - Monday, December 1, 2014
Burger King, the fast-food chain, has appointed Vizeum to handle its consolidat ...