- Center Parcs Seeks CRMAgency
Around the Net In MAD London, Sean Hargrave - Friday, July 31, 2015
The holiday company, which was recently sold for GBP2.4 billion, is speaki ...
- Netflix Looks For UK Ad Agency
Around the Net In MAD London, Sean Hargrave - Thursday, July 30, 2015
Netlfix has contacted creative agencies directly with a brief. Previous shows commission ...
- The Power Of Reimagination
Online Spin, Tom Goodwin - Wednesday, July 29, 2015
It's amazing how many things we don't question, how many critical assumptio ...
- Diageo Close To Appointing Its First Ecommerce Agency
Around the Net In MAD London, Sean Hargrave - Wednesday, July 29, 2015
As it targets a direct relationship with shoppers, Diageo has whittled ...
- Wieden+Kennedy London Wins Global Nurofen Account
Around the Net In MAD London, Sean Hargrave - Monday, July 27, 2015
The incumbent is Havas Worldwide, which pitched for the account along wi ...
- WPP's Maxus Wins Daily Mail's UK And US Media Account
Around the Net In MAD London, Sean Hargrave - Friday, July 24, 2015
The decision ends Starcom Mediavest Group's 18-year relationship with DMGT, which ...
- MediaCom Handed GBP15m Betfair European Media Account
Around the Net In MAD London, Sean Hargrave - Thursday, July 23, 2015
The incumbent is the Havas Media Group-owned Arena, which is understood ...
- What's The Next Lofty Goal For The Media Industry?
Online Spin, Cory Treffiletti - Wednesday, July 22, 2015
Over the last few months, I've sat in multiple meetings with Fortu ...
- Havas Helia Awarded Customer Engagement Brief By Regus
Around the Net In MAD London, Sean Hargrave - Tuesday, July 21, 2015
Havas Helia has been tasked with creating a global customer engagement strate ...
- Virgin Active Calls Media Review
Around the Net In MAD London, Sean Hargrave - Friday, July 17, 2015
The incumbent on the media account, estimated to be worth GBP3 millio ...
- Just Eat Hands GBP6m Media Brief to M/SIX
Around the Net In MAD London, Sean Hargrave - Friday, July 17, 2015
Havas Media is the incumbent on the business, having held the accou ...
- Agencies Must Prove Their Value, HSBC Global Marketing Head Warns
Around the Net In MAD London, Sean Hargrave - Friday, July 17, 2015
HSBC's global head of marketing Amanda Rendle raised eyebrows after claiming th ...
- Arranged Marriages: Digital Marketing's Dirty Secret Prompting So Many Reviews
London Blog, Sean Hargrave - Friday, July 17, 2015
Data and transparency are key to the calling of so many glob ...
- Getting "Under The Skin" Of A Client
MAD, Michael Aneto - Thursday, July 16, 2015
Good agency / advertiser relationships used to be pretty simple. The long ...
- One Question Will Determine If You Have the Right Employee Or Agency
Search & Performance Insider, David Rodnitzky - Friday, July 17, 2015
I'm often baffled by how companies make decisions to hire or fi ...
- First Utility Reviewing Creative Brief
Around the Net In MAD London, Sean Hargrave - Thursday, July 16, 2015
First Utility, the largest challenger to the "big six" energy suppliers, ...
- GSK Reviews $1bn Global Media Agency Roster
Around the Net In MAD London, Sean Hargrave - Monday, July 13, 2015
GlaxoSmithKline (GSK) is reviewing its $1bn global media agency roster in ...
- David Llloyd Moves GBP6.5m Planning And Buying Account To Blue 449
Around the Net In MAD London, Sean Hargrave - Monday, July 13, 2015
Blue 449, the Publicis Groupe agency formerly known as Walker Media, w ...
- Averting The Coming Tragedy In Agency Procurement
MAD, Jack Skeels - Wednesday, July 8, 2015
Marketing has become an expensive bottleneck inside the world's largest and otherwi ...
- Moving Past The Echo Chamber Of Our Own Jargon
Online Spin, Dave Morgan - Friday, July 10, 2015
GRP. CPM. CPA. DSP. DMP. That is how we talk to ea ...
- Advertiser Beware: You Need A Contract With Your Media Shop And Separately One With Its Holding Company
MAD, John Billett - Tuesday, July 7, 2015
Media agency holding company deals with media owners generate discounts of whi ...
- DLKW Lowe Wins Samaritans Brief
Around the Net In MAD London, Sean Hargrave - Tuesday, July 7, 2015
The process was handled directly by the charity, and there was ...
- Vodafone Begins Search For A CRM Agency
Around the Net In MAD London, Sean Hargrave - Thursday, July 2, 2015
The process is being run by AAR and the incumbent is A ...
- Virgin Trains Launches GBP12m Media Review
Around the Net In MAD London, Sean Hargrave - Thursday, July 2, 2015
The move follows Virgin Trains taking over the franchise to run t ...
- Sony Mobile Calls Global Creative Review
Around the Net In MAD London, Sean Hargrave - Thursday, July 2, 2015
The company has issued RFIs, and pitches are due to take pla ...
- Will Rise Of The Programmatic Machines Spell The End For Media Agencies?
London Blog, Sean Hargrave - Thursday, July 2, 2015
Will brands go direct to market and ditch agencies? Will programmatic tu ...