- Premier Inn Puts Ad Account Up For Review
Around the Net In MAD London, Sean Hargrave - Monday, February 29, 2016
Premier Inn is putting its advertising account up for review, putting Rain ...
- Monster.com Appoints Mcgarrybowen To European Ad Account
Around the Net In MAD London, Sean Hargrave - Monday, February 29, 2016
Monster.com, the online recruitment network, has appointed Mcgarrybowen to its European advertisi ...
- Top Reasons Agencies Lose Pitches
MAD, Larissa Faw - Friday, February 26, 2016
What separates the winners from the losers? There are several key facto ...
- RKCR/Y&R Wins The Premier League
Around the Net In MAD London, Sean Hargrave - Friday, February 26, 2016
The Premier League has appointed Rainey Kelly Campbell Roalfe/Y&R as its fir ...
- IDComms Conducting Transparency Survey
MAD, Steve McClellan - Thursday, February 25, 2016
The survey quizzes participants about topics such as the impact that clo ...
- VisitBritain Seeks New Ad Agency For New Project
Around the Net In MAD London, Sean Hargrave - Thursday, February 25, 2016
VisitBritain, the official tourism body, is talking to advertising agencies about ...
- Public Health England Calls Digital And Direct Review
Around the Net In MAD London, Sean Hargrave - Thursday, February 25, 2016
Public Health England is reviewing its digital and direct advertising, handled ...
- The Simplicity Imperative
Online Spin, Ted McConnell - Thursday, February 25, 2016
An industry association leader recently told me that the complexity of digit ...
- Fairy Creative Account Likely Headed For Publicis Worldwide
Around the Net In MAD London, Sean Hargrave - Tuesday, February 23, 2016
Procter & Gamble is planning to consolidate its global creative account f ...
- Channel 5 Owner Switches To PHD
Around the Net In MAD London, Sean Hargrave - Monday, February 22, 2016
Viacom, the owner of Channel 5 and MTV, has appointed PHD ...
- Heineken Hands 101 Strategy And Creative Brief
Around the Net In MAD London, Sean Hargrave - Friday, February 19, 2016
Heineken, the Dutch brewer, has added 101 to its global roster ...
- Media Auditor Says GroupM Deal Lacks Transparency And Hurts Clients, Media Companies
MAD, Steve McClellan - Thursday, February 18, 2016
Media Auditor John Billett, chairman of UK-based IDComms has issued a high ...
- ITV Puts Media Account Out For Repitch
Around the Net In MAD London, Sean Hargrave - Thursday, February 18, 2016
ITV is reviewing its media planning and buying account, putting Mindshare ...
- How to Find an Agency You'll Love
MAD, Michele Harris - Friday, February 12, 2016
Sure, you can throw a rock and practically hit a PR, digita ...
- Advertising's Transparency Struggles Come From A Misguided Model
MAD, Mike Peralta - Thursday, February 11, 2016
We're seeing struggle across the board, as both agencies and technology compani ...
- Spotify Hands UK Media To Goodstuff Communications
Around the Net In MAD London, Sean Hargrave - Thursday, February 11, 2016
Goodstuff Communications has won Spotify's media planning and buying account in t ...
- Calgary Agency Sends Porn-Inspired Double Entendres to Clients For Valentine's Day
Mediapsssst, Richard Whitman - Wednesday, February 10, 2016
Calgary-based ad agency Evans Hunt has created a Valentine's gift for i ...
- Experian Appoints BBH To Promote Credit Score Service
Around the Net In MAD London, Sean Hargrave - Wednesday, February 10, 2016
Experian, the data company, has appointed Bartle Bogle Hegarty London to he ...
- Merkle Acquires U.K.-Based dbg To Strengthen Data Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 9, 2016
With a push to build its presence in the United Kingdom, Merk ...
- Rustlers Appoints Droga5 To Creative Brief
Around the Net In MAD London, Sean Hargrave - Tuesday, February 9, 2016
Rustlers, the microwaveable burgers and sandwiches brand, has appointed Droga5 London ...
- Why The 4As Media Guidelines Are Missing The Point
MAD, Tom Denford - Monday, February 8, 2016
When the ANA announced a joint media transparency task force with t ...
- OMD Wins Sony Global Business
Around the Net In MAD London, Sean Hargrave - Friday, February 5, 2016
Sony has consolidated the bulk of its global entertainment media accounts in ...
- Creatives Need To Be Less Hipster, More Gorilla
London Blog, Sean Hargrave - Friday, February 5, 2016
Unless they're prepared to fight their corner and walk away from bori ...
- Nationwide Insurance, McKinney Part Ways After 7 Years
MAD, Steve McClellan - Thursday, February 4, 2016
The split comes after a CMO switch at the insurer last yea ...
- Uber Seeks UK Creative Shop
Around the Net In MAD London, Sean Hargrave - Thursday, February 4, 2016
Uber is looking for a creative agency in the UK as ...
- E.ON Moves Global Media To Dentsu Aegis
Around the Net In MAD London, Sean Hargrave - Thursday, February 4, 2016
E.ON, the energy company, has appointed Dentsu Aegis Network to handle i ...
- Freeview Calls Creative Review
Around the Net In MAD London, Sean Hargrave - Wednesday, February 3, 2016
Freeview and Leo Burnett London are parting ways as the free-to-air ...
- New ANA Study Reveals 50% Of Brands Turn To Startups For Social Media And Content
Mediapsssst, Richard Whitman - Tuesday, February 2, 2016
In yet another indication of ad agencies' waning dominance as providers ...
- More Fallout From Campbell Ewald 'Ghetto Memo'
MAD, Steve McClellan - Monday, February 1, 2016
USAA has fired the agency and put its creative agency assignment ...
- Sony Consolidates With MediaCom
Around the Net In MAD London, Sean Hargrave - Monday, February 1, 2016
Sony has moved the bulk of its global media into MediaCom followi ...