- P&G Announces Wide Review To Bring Transparency To 'Murky' Media
Around the Net In MAD London, Sean Hargrave - Tuesday, January 31, 2017
Procter & Gamble's (P&G) top marketer Marc Pritchard has revealed that ...
- Did P&G Just Call Out The Ad Industry? Transparency Or We Hit The Highway?
London Blog, Sean Hargrave - Tuesday, January 31, 2017
"Murky" or "fraudulent" are strong terms that show how the media agency-and-clie ...
- How To Become A Brand's Irreplaceable Business Partner
MAD, Sean Looney - Monday, January 30, 2017
By becoming more entrenched in brands' data, aggressively setting the long-term agen ...
- Mercedes-Benz Targets Younger Audience With 'Customised Agencies'
Around the Net In MAD London, Sean Hargrave - Monday, January 30, 2017
Mercedes-Benz is targeting a younger audience and responding to rapid technological chan ...
- 90% Of Advertisers Currently Unhappy With Programmatic Relationships
Around the Net In MAD London, Sean Hargrave - Monday, January 30, 2017
Some 90% of advertisers aren't happy with their current programmatic relationship, whi ...
- Ogilvy To Consolidate Global Brands, Starting In The U.S.
Around the Net In MAD London, Sean Hargrave - Monday, January 30, 2017
The global array of Ogilvy brands is consolidating into "a single, brande ...
- Ogilvy & Mather's Single P&L Move Will Lead The Way In Transparency
London Blog, Sean Hargrave - Monday, January 30, 2017
A single accounting structure so brands have a clear view of wh ...
- Tearing Down The Walls (But Not The One That Matters)
Online Spin, Maarten Albarda - Monday, January 30, 2017
Tthere was kind of a big bang last week from Ogilvy &am ...
- Agency Trading Desks Still Dominate Programmatic
Real-Time Daily, Tobi Elkin - Monday, January 30, 2017
Agency trading desks continue to be the dominant model for programmatic ...
- Karmarama Wins Philadelphia European Account
Around the Net In MAD London, Sean Hargrave - Thursday, January 26, 2017
Mondelez has appointed Karmarama as the lead creative agency across Europe f ...
- Havas Wins Carling Creative Account
Around the Net In MAD London, Sean Hargrave - Thursday, January 26, 2017
The agency won the work after a competitive pitch supported by ISB ...
- Future Of The Ad Agency Heard In The Language Of Marketing
Online Spin, Cory Treffiletti - Wednesday, January 25, 2017
Many people talk about the future of advertising. It's a hot topi ...
- Programmatic Personalization Requires Cross-Functional Collaboration
Real-Time Daily, Kelsey Meuse - Wednesday, January 25, 2017
In recent months, agencies and advertisers across the globe have been increasi ...
- Starcom Wins Merck's GBP50m Non-US Global Media Account
Around the Net In MAD London, Sean Hargrave - Tuesday, January 24, 2017
Starcom has won Merck Consumer Healthcare's estimated GBP50m media account outside t ...
- Delivering Media Change In 2017
MAD, Tom Denford - Monday, January 23, 2017
The responsibility for change in media lies predominantly with advertisers. They contr ...
- National Trust Launches Creative Review
Around the Net In MAD London, Sean Hargrave - Monday, January 23, 2017
The National Trust has launched a review of its creative ad agen ...
- Bulmers Creative Reviews Ends With O&M Appointment
Around the Net In MAD London, Sean Hargrave - Thursday, January 19, 2017
Bulmers is refreshing its advertising strategy after appointing Ogilvy & Mather ...
- More Than Two In Three Agencies On Government Roster Are SMEs
Around the Net In MAD London, Sean Hargrave - Tuesday, January 17, 2017
Some 67 agencies have been selected for the UK government's Crown Commerci ...
- Such A Deal! Fox Will Sell Digital-Only Super Bowl Ads
VidBlog, P.J. Bednarski - Monday, January 16, 2017
Fox is selling digital-only ads for this year's Super Bowl for $700,0 ...
- Omnicom And WPP Compete Over Data And Analytics Offerings
Around the Net in Real-Time, Tobi Elkin - Friday, January 13, 2017
Holding companies WPP and Omnicom are laser-focused on competing for marketers’ growi ...
- Honesty Is Good Business For Technology
MediaDailyNews, Amy Harris - Friday, January 13, 2017
As technology becomes more human, it's going to go off course occasional ...
- Snapchat Starts Talking To London Shops
Around the Net In MAD London, Sean Hargrave - Thursday, January 12, 2017
Snap, owner of instant-messaging service Snapchat, has contacted agencies ahead of t ...
- Vodafone Switches From Grey To Ogilvy & Mather
Around the Net In MAD London, Sean Hargrave - Thursday, January 12, 2017
Vodafone has picked Ogilvy & Mather London to replace Grey London ...
- Ocado Seeks A Media Agency Ahead Of TV Push
Around the Net In MAD London, Sean Hargrave - Wednesday, January 11, 2017
Britain's biggest online-only grocer has contacted media agencies and it is believ ...
- What Does A.I. Really Mean For Marketers?
Online Spin, Cory Treffiletti - Wednesday, January 11, 2017
The buzzword at CES, and what will probably be the buzzword f ...
- Global Marketing Procurement Community Reveals Top Three Issues For 2017
Online Spin, Maarten Albarda - Monday, January 9, 2017
In December, I was fortunate enough to attend a session with abo ...
- Dentsu Delays Report On Client Over-Billing
MAD, Steve McClellan - Tuesday, January 3, 2017
The report -- which is looking into digital services provided by t ...