- 1-800-FREE411 Sells Out 2008 Sponsorship Inventory
Online Media Daily, Tameka Kee - Thursday, January 31, 2008
Jingle Networks, operator of the 1-800-FREE411 ad-supported, directory assistance service announced th ...
- New 4A's Boss: Agencies Can Learn From Outside Experts
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 30, 2008
...
- Media X: This Beat Bites
MediaDailyNews, Jack Feuer - Wednesday, January 30, 2008
Before the news cools too much, I have to admit that ...
- Quiznos Suit Could Kill User-Generated Ad Contests
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 29, 2008
Companies often sue one another over advertising claims but a lawsuit fil ...
- Ad Recall Rates Higher For Vanity Numbers
Around the Net In Media, William Spain - Tuesday, January 29, 2008
...
- Google At The Ad Club
Around the Net In Online Marketing, Ross Fadner - Tuesday, January 29, 2008
CNET's Caroline McCarthy lent an ear to the latest New York Advertisi ...
- Super Bowl Adds Web Extravaganza
Around the Net In Online Marketing, Ross Fadner - Tuesday, January 29, 2008
Super Bowl advertising has always been a television event in and ...
- Marketers: Recession Is Here
Around the Net In Brand Marketing, Thom Forbes - Monday, January 28, 2008
Since September, Wal-Mart Stores has built its advertising approach upon the tagli ...
- OMD Integrates Digital, Traditional Media, Taps Hagedorn As East Coast Director
Around the Net In Media, William Spain - Monday, January 28, 2008
In a move reminiscent of Carat's integration of digital and traditional medi ...
- Tyson Plucks "Antibiotic-Free" Ads
Around the Net In Media, William Spain - Monday, January 28, 2008
Tyson Foods will overhaul ads for its antibiotic-free chicken products after competito ...
- ABC Runs Ads On Oscar.com
MediaDailyNews, David Goetzl - Monday, January 28, 2008
A month before the Oscars--assuming the ceremony goes forward--the ABC-operated Oscar.com W ...
- McDonald's Asks BET To Pull Ads From 'B-Girls" Section Of Its Site
MediaDailyNews, David Goetzl - Monday, January 28, 2008
McDonald's said late last week that it had asked BET to remo ...
- GroupM: Online, TV To Fuel '08 Ad Spending Growth
Online Media Daily, Joe Mandese - Monday, January 28, 2008
In the face of numerous other downward ad forecast revisions, and increasi ...
- Despite Ad Downturn, Web Will be Safe
Around the Net In Online Marketing, Ross Fadner - Friday, January 25, 2008
Traditionally, a recession really hurts the advertising industry because marketers scale ba ...
- Screenvision Adds Frank Theatres
MediaDailyNews, Erik Sass - Thursday, January 24, 2008
Cinema advertising deals are continuing at a steady pace, with Screenvision's announceme ...
- Survey: In-Stream Ads Are Intrusive
Online Media Daily, Gavin O'Malley - Wednesday, January 23, 2008
Pre-roll and other in-stream video ads have always gotten a bad ra ...
- Super Bowl Hurting Super Tuesday?
Around the Net In Media, William Spain - Tuesday, January 22, 2008
...
- Spot Runner Acquires GlobeShooter, Launches Network For TV, Web Ads
MediaDailyNews, - Tuesday, January 22, 2008
Spot Runner, the first Internet-based, "long tail" focused ad agency backed ...
- Economic Woes Mean TV Ad Pullback, Media Shift
On Media, Diane Mermigas - Monday, January 21, 2008
With much of the original series stockpile depleted and the networks rampi ...
- Study: Internet Ads Will More Than Double By 2011
Online Media Daily, Mark Walsh - Monday, January 21, 2008
Yankee Group forecasts that Internet advertising will more than double to $50 ...
- One-Way Advertising Has A Place
Around the Net In Brand Marketing, Thom Forbes - Friday, January 18, 2008
A McKinsey report predicts that "traditional TV advertising will be one-third ...
- Athletes Creating Ads
Around the Net In Online Marketing, Ross Fadner - Thursday, January 17, 2008
Two NBA athletes, Steve Nash of the Phoenix Suns and Chris Bo ...
- First Half Ad Spending Slower Than Second
Research Brief, Jack Loechner - Thursday, January 17, 2008
According to the full-year forecast by TNS Media Intelligence, total U.S. measur ...
- Next Up: "In-Call" Ads
Around the Net In Media, William Spain - Wednesday, January 16, 2008
Marketers are getting ready to storm one of the few remaining ad-fr ...
- NBC U, As In University: Peacock Net Heads To College
MediaDailyNews, David Goetzl - Wednesday, January 16, 2008
NBC Universal is expected to announce a deal today allowing it ...
- Univision Shakes Up Sales Staff
MediaDailyNews, - Wednesday, January 16, 2008
Univision is shaking up its sales department--and grabbing execs from English-language netwo ...
- Survey: CMOs Still Upbeat On 2008 Ad Spend
Around the Net In Media, William Spain - Tuesday, January 15, 2008
Chief marketing officers seem relatively upbeat about ad spending trends going forwar ...
- Coming to VoIP: In-Call Advertising
Around the Net In Online Marketing, Ross Fadner - Tuesday, January 15, 2008
The long-rumored day when marketers begin invading phone calls may soon ...
- Reach Still Drives Ad Spending
Around the Net In Online Marketing, Ross Fadner - Monday, January 14, 2008
For all the talk of "engagement," advertisers still covet "eyeballs" as t ...
- BT: Beyond the Click Through
Online Media Daily, Jeff Hirsch - Monday, January 14, 2008
As the lowest common denominator, it is clear why CTR has emerg ...