- DeGeneres's Deal Signals New Direction In Endorsements
Around the Net In Brand Marketing, Thom Forbes - Friday, February 29, 2008
Comedienne Ellen DeGeneres, who has taken an estimated 15% stake in Ha ...
- Study: Agencies Ill-Equipped For Social Media
Around the Net In Online Marketing, Ross Fadner - Friday, February 29, 2008
More and more clients, per a new study, are demanding that the ...
- Coming Soon To A Digital Jukebox Near You: Condoms (Ads, That Is)
Marketing Daily, Tameka Kee - Thursday, February 28, 2008
[Packaged Good] What goes better with digital music than....condoms? Well, maybe ...
- Coming Soon To A Digital Jukebox Near You: Condoms (Ads, That Is)
Online Media Daily, Tameka Kee - Thursday, February 28, 2008
What goes better with digital music than....condoms? Well, maybe if a digit ...
- Experian Sues Lifelock For "Misleading" Ads
Around the Net In Media, William Spain - Wednesday, February 27, 2008
Credit agency Experian has charged identity-theft insurance company Lifelock in a lawsu ...
- Advertisers To Networks: Drop The Fees!
MediaDailyNews, Wayne Friedman, David Goetzl - Wednesday, February 27, 2008
The thorns of network integration fees still sting marketers and media agen ...
- America's Vote Determined Dove Ad Contest Winner
Marketing Daily, - Tuesday, February 26, 2008
America selected its favorite Dove Body Wash ad on Sunday night ...
- ContextWeb Launches Ad Campaign For ADSDAQ
Online Media Daily, Gavin O'Malley - Tuesday, February 26, 2008
[Ad Exchange] To promote the community aspect of its ADSDAQ ad exchang ...
- Engagement: When Belief Trumps Reason Is It Still Research?
MediaDailyNews, Erwin Ephron - Monday, February 25, 2008
We have spent big money and countless hours in the search f ...
- Mediacom Ups Litwer, SVP, Ad Sales
MediaDailyNews, - Monday, February 25, 2008
Mediacom promoted Steve Litwer to senior vice president, OnMedia advertising sales divis ...
- Consorte Media and RockYou Connect Advertisers With Hispanics
Online Media Daily, - Monday, February 25, 2008
Consorte Media, an online marketing firm targeting the Hispanic market, and RockYo ...
- Advertisers Set To Preen On Oscars' Red Carpet
Around the Net In Brand Marketing, Thom Forbes - Friday, February 22, 2008
This year at the Oscars, the advertisers are better known than t ...
- Today's News
Online Spin, Dave Morgan - Friday, February 22, 2008
Editor's Note: Dave Morgan's Spin column was meant to blast on Thursda ...
- Homemade Honda Spot Is A Good FIT
Marketing Daily, Tanya Gazdik - Thursday, February 21, 2008
[Automotive] John Kramer, an aspiring filmmaker and winner of the Crackle.com sho ...
- AWNY Invites Game Changing Nominations
MediaDailyNews, - Wednesday, February 20, 2008
Advertising Women of New York (AWNY) is accepting entries for its 20 ...
- Media X: You Can't Hear the Music
MediaDailyNews, Jack Feuer - Wednesday, February 20, 2008
I wanted to write about how boring marketing has become, how ev ...
- Service Matches Ad Networks to Publishers
Around the Net In Online Marketing, Ross Fadner - Tuesday, February 19, 2008
Online advertising might be more measurable than other media, but it isn ...
- Nielsen Online: Four Mortgage Companies Reduce Online Ad Spending
Online Media Daily, Mark Walsh - Tuesday, February 19, 2008
Is the real estate collapse finally taking its toll on online mortga ...
- Advertising Terminology 2.0
Online Spin, Cory Treffiletti - Tuesday, February 19, 2008
Late last year I wrote about the terminology and the lexicon ...
- Welch's Debuts Flavored Ads
MediaDailyNews, Erik Sass - Monday, February 18, 2008
Call it a "lick-through." Welch's grape juice is going scented advertising o ...
- Subway Spokesman Takes 10-Year Victory Tour
Around the Net In Brand Marketing, Thom Forbes - Friday, February 15, 2008
Jared Fogle--who has been the Subway's main pitchman since he lost 2 ...
- Subway Spokesman Jared Taking A 10-Year Victory Tour
Around the Net In Media, William Spain - Friday, February 15, 2008
Jared Fogle--who has been the Subway's main pitchman since he lost 2 ...
- Welch's Goes With Lick 'Em Mag Ads
Around the Net In Media, William Spain - Friday, February 15, 2008
A new ad campaign for Welch's Grape juice breaks fresh ground ...
- Oscars To Net ABC $1.82 Mil Per 30-Sec Spot
MediaDailyNews, Wayne Friedman - Friday, February 15, 2008
With the writers' strike out of the way, ABC gets to gi ...
- New Machine To Measure Emotional Reaction To Ads?
Around the Net In Media, William Spain - Thursday, February 14, 2008
...
- Gorilla Nation Lands Lucasfilm's Starwars.com
Online Media Daily, - Thursday, February 14, 2008
Online advertising rep firm Gorilla Nation has been selected to exclusively represe ...
- Marketers Salivate Over Lickable Ads
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 13, 2008
...
- Media X: We Are Devo
MediaDailyNews, Jack Feuer - Wednesday, February 13, 2008
Before agency execs lost themselves in the illicit thrill of experiential marketi ...
- U.S. Navy Launches Second Podcast Campaign
Online Media Daily, - Wednesday, February 13, 2008
Podcasting network Wizzard Media announced Tuesday that the U.S. Navy has launch ...
- Ad Gold: Mining Social Networks
On Media, Diane Mermigas - Tuesday, February 12, 2008
It's not what you have, it's what you do with it. Th ...