- Gruff Ad Legend Worked Hard To Craft Easygoing Spots
Around the Net In Brand Marketing, Thom Forbes - Monday, March 31, 2008
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- Is The Ad A Success? The Brain Waves Tell All
Around the Net In Brand Marketing, Thom Forbes - Monday, March 31, 2008
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- Can Fewer Clicks Lead To More Revenue For Google?
Around the Net In Online Marketing, Ross Fadner - Monday, March 31, 2008
There's one question on everybody's mind before Google releases first-quarter earnings ...
- Midwest TV Station Fined By FCC For Pokemon 'Program-Length Commercials
MediaDailyNews, Wayne Friedman - Monday, March 31, 2008
One recent Midwest TV station committed a kids' programming/commercial federal violation--which ...
- Court Rules IAC Doesn't Need Liberty's Approval For Break-Up Plan
MediaDailyNews, Wayne Friedman - Monday, March 31, 2008
It looks like Barry Diller doesn't need John Malone's pat on t ...
- Internet Ad Revenues Topped Radio in 2007: TNS
MediaDailyNews, Erik Sass - Friday, March 28, 2008
As predicted, Internet display ad revenues passed radio for the first ti ...
- MetLife's New Online Video Explains Concept Of Risk-Pooling
Online Media Daily, Aaron Baar - Friday, March 28, 2008
[Video] Cute animation and catchy songs helped explain complicated concepts like adver ...
- USA Network Draws Advertisers With 'Brandwidth'
MediaDailyNews, David Goetzl - Thursday, March 27, 2008
USA Network has developed a clever moniker that looks to persuade advertise ...
- Mobile Ad Spending Projected To Top $19B By 2012
Online Media Daily, Mark Walsh - Thursday, March 27, 2008
[Mobile] Worldwide mobile ad spending will grow from $2.7 billion in 20 ...
- Ad Legend Hal Riney Dies At 75
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 26, 2008
Whether his client was an automobile manufacturer, a wine cooler or t ...
- Legendary Adman Riney Dies
Around the Net In Media, William Spain - Wednesday, March 26, 2008
Hal Riney, the legendary adman, passed away at the age of ...
- AOL, Platform A And Plan B
Around the Net In Online Marketing, Ross Fadner - Wednesday, March 26, 2008
The future of Time Warner unit AOL largely hinges on the succe ...
- Media X: Search Malfunction
MediaDailyNews, Jack Feuer - Wednesday, March 26, 2008
I saw a group of tweens gleefully kicking one of those ground-bas ...
- SpotXchange Unveils Video Ad Serving Partnership With Big Think
Online Media Daily, - Wednesday, March 26, 2008
Web video advertising network SpotXchange on Tuesday announced a video ad-serving partnersh ...
- Spot Runner Enters Political Arena, Offers Low-Cost Ads
Online Media Daily, Mark Walsh - Wednesday, March 26, 2008
Spot Runner is getting into politics. The online ad agency is bringi ...
- Study: Local TV News Holds Loyal Audience
Around the Net In Media, William Spain - Tuesday, March 25, 2008
In an attempt to lure advertiser attention back to local TV ne ...
- Marchex: Phone-Based Lead Gen Is Key For Smaller Businesses
Online Media Daily, Tameka Kee - Monday, March 24, 2008
[Search] There's a reason that venture capitalists pumped nearly $70 million ...
- 'Got Milk?' Campaign Heads To YouTube In 2008
Online Media Daily, Karl Greenberg - Monday, March 24, 2008
The California Milk Processor Board (CMPB), who introduced the original "Got Milk ...
- Cookie Jar Taps GoFish To Provide In-Game Ads For Upcoming RPG
Online Media Daily, - Friday, March 21, 2008
Cookie Jar Entertainment has tapped GoFish Corporation to be the exclusive provid ...
- Advertisers, Privacy Advocates Debate Where To Draw Line
Online Media Daily, Wendy Davis - Friday, March 21, 2008
A pending bill in New York that would regulate online ad targeti ...
- AVO Group Merges With The1stMovement
Online Media Daily, - Friday, March 21, 2008
AVO Group has merged with The1stMovement, a tech-focused firm based in Pasaden ...
- EMarketer Revises Its Forecast For Online Ads Downward
Online Media Daily, - Friday, March 21, 2008
Market research firm eMarketer has revised downward its forecast for online advertisi ...
- Land Rover Plays Up Adventurous Spirit In Ads
Marketing Daily, Karl Greenberg - Thursday, March 20, 2008
[Automotive] Land Rover is launching a national advertising campaign to tout t ...
- Creative Advertising Engages Consumers With Brands
Marketing Daily, Tameka Kee - Thursday, March 20, 2008
[Strategy] HOLLYWOOD, Calif. -- "Creativity doesn't always have to be about t ...
- Online Ads Can Have Both Form And Function
Online Media Daily, Tameka Kee - Wednesday, March 19, 2008
HOLLYWOOD, Calif. -- Shoddy creative work is no stranger to TV a ...
- Building Online Brand Awareness: It's All About Integration
Online Media Daily, Tameka Kee - Tuesday, March 18, 2008
HOLLYWOOD, Calif. -- Marketers can leverage the Web to raise brand awarenes ...
- Execs: We Still Don't Have Video Ad Model
Online Media Daily, Erik Sass - Tuesday, March 18, 2008
[Video] HOLLYWOOD, Calif. -- Online advertisers still haven't hit on the mag ...
- comScore Finds Online Generates 50% More GRPs Than Television
Online Media Daily, Joe Mandese - Tuesday, March 18, 2008
HOLLYWOOD, Calif. -- The Internet has already surpassed television based on o ...
- Microsoft Adds Ad Tech Firm Rapt To Stable
Online Media Daily, Mark Walsh - Monday, March 17, 2008
Aiming to fill out its set of tools for Web advertisers a ...
- HP's New CMO Sees More Ad Services Moving To Web
Around the Net In Brand Marketing, Thom Forbes - Friday, March 14, 2008
Michael Mendenhall, Hewlett-Packard's new CMO, believes more advertising services will move ...