- Google Tests YouTube Mobile Ads
Online Media Daily, - Tuesday, August 19, 2008
Google has begun testing display ads on the YouTube mobile site ...
- Tremor: Pre-Roll Video Completion Tallies 80%
Online Media Daily, Tanya Gazdik - Tuesday, August 19, 2008
Pre-roll advertising is highly effective when paired with the right content, accordi ...
- FSIs Promote New Products, Drive Shopping Trips
Research Brief, Jack Loechner - Tuesday, August 19, 2008
According to a recent report fromTNS media intelligence, The Weighted Average Fa ...
- Emotional Ads Take The Gold At Olympics
Around the Net In Brand Marketing, Thom Forbes - Monday, August 18, 2008
Coca-Cola's whimsical ad dubbed "Bird's Nest" was one of the best-remembered a ...
- Media Firms Profit From Pirated YouTube Clips
Around the Net In Media, Joan Voight - Monday, August 18, 2008
After years of regarding pirated video on YouTube as a threat, so ...
- Yahoo To Unveil New Ad Management Software
Around the Net In Online Marketing, Ross Fadner - Monday, August 18, 2008
Yahoo is slowly emerging from the Microhoo mess, ready to finally unve ...
- Belly Up To The TV
Research Brief, Jack Loechner - Friday, August 15, 2008
According to the recent Arbitron Bar Media Report, nearly one-third of Americ ...
- Institutional and Alternative Media Underpins Ad Growth Forecast
Research Brief, Jack Loechner - Wednesday, August 13, 2008
Following up last week's Mediapost review concerning projected out-of-home ad spending, wi ...
- Episode Three: "The Benefactor"
Mad Blog, - Tuesday, August 12, 2008
Or, as I would like to call it, '' A dark sid ...
- Gorilla Nation Lands Hallmark.com
Online Media Daily, - Monday, August 11, 2008
Ad rep firm Gorilla Nation has been selected to exclusively represent t ...
- AOL Unveils Larger Home Page Ad
Online Media Daily, Mark Walsh - Monday, August 11, 2008
Offering advertisers more prime online real estate, AOL has launched a n ...
- Bernstein: Online Ad Revenue To Grow
Online Media Daily, Laurie Sullivan - Monday, August 11, 2008
The automotive, finance, telecom and travel industries have decreased spending for advertisin ...
- College Sports Won't Ban Booze Ads
Around the Net In Media, Joan Voight - Friday, August 8, 2008
...
- Avenue A/Razorfish Unveils Social Ad Units
Around the Net In Online Marketing, Ross Fadner - Friday, August 8, 2008
Microsoft's Avenue A/Razorfish, an advertising and marketing services agency, is testing n ...
- Yahoo To Allow Users To Shut Off Ad Targeting
Around the Net In Online Marketing, Ross Fadner - Friday, August 8, 2008
The Washington Post is reporting that Yahoo will allow users to sh ...
- McCain, Obama Overcome Olympic Hurdle, Beat Madison Avenue Ad Rates
MediaDailyNews, David Goetzl - Friday, August 8, 2008
Both John McCain and Barack Obama have shown at least some abili ...
- Semantic Display Ads Drive Clicks, Conversions For Dockers
Online Media Daily, Tameka Kee - Friday, August 8, 2008
When is a rich media ad not a rich media ad? Wh ...
- Primal Callings And The Ethos of Client Services
Online Spin, Kendall Allen - Friday, August 8, 2008
People who are known for their client work share some muscles a ...
- Olympic Excellence Or 5-Ring Circus?
Search & Performance Insider, Matt Kain - Friday, August 8, 2008
Starting tonight, the Five Ring Circus comes to town, and we wi ...
- CheckM8 To Power Online Ads For Olympics
Online Media Daily, - Thursday, August 7, 2008
New York-based CheckM8 announced Wednesday that the largest Web TV distribution compa ...
- Coaches Urge NCAA to Ban Booze Ads
Around the Net In Media, Joan Voight - Wednesday, August 6, 2008
More than 100 college coaches are appealing to NCAA President Myles Bra ...
- From A Mad Fan Of 'Mad Men'
Mad Blog, - Wednesday, August 6, 2008
I didn't become a master fan of "Mad Men" until now, seas ...
- C3 Seen More Quickly, Nielsen Accelerates TV Ratings Release
MediaDailyNews, David Goetzl - Wednesday, August 6, 2008
Nielsen will deliver its C3 ratings to networks and advertisers this fa ...
- Media X: Youth Movement
MediaDailyNews, Jack Feuer - Wednesday, August 6, 2008
Is there any product, service or politician that even comes close ...
- Local.com Shows Increased Traffic, Revenues In Q2
Online Media Daily, - Wednesday, August 6, 2008
Local.com reported its second-quarter financial results, showing increased traffic, revenues and visit ...
- DoubleClick To Serve Ads In Microsoft's Silverlight Player
Online Media Daily, - Wednesday, August 6, 2008
Microsoft and Google have learned how to play nice--at least in t ...
- Broadcast Usurps Newspapers, Online Poised To Dominate
MediaDailyNews, Joe Mandese - Tuesday, August 5, 2008
Despite broader issues in the overall economy, the media industry continues ...
- Automakers Drive Ad Industry Pullback
On Media, Diane Mermigas - Tuesday, August 5, 2008
The $3 billion bite that the collapsing domestic automobile market is taki ...
- Olympics To Drive $100 Million In Online Advertising
Online Media Daily, - Tuesday, August 5, 2008
Of the $1.5 billion spent on U.S. Olympics-related advertising this summer, Lehm ...
- AOL's Platform-A Expands Mobile Ad Options
Online Media Daily, Mark Walsh - Tuesday, August 5, 2008
OL on Monday launched a new service through its mobile advertising a ...