- Nokia Launches Metro Targeting In 10 Major Cities
Online Media Daily, - Tuesday, September 30, 2008
The new Nokia Media Network lets advertisers target their mobile campaigns ...
- Forbes Expands Guaranteed Ad Program
Online Media Daily, Mark Walsh - Tuesday, September 30, 2008
Seeking to lure more brand dollars online, Forbes.com is extending its ...
- Clearspring Touts Acquisition As 'Launch Pad'
Online Media Daily, Gavin O'Malley - Tuesday, September 30, 2008
Widget syndicator Clearspring Technologies today is expected to announce the acquisition ...
- Hard to Project 'Runway's' Future After Ruling--Same Goes for Lifetime
MediaDailyNews, David Goetzl - Monday, September 29, 2008
A judge's decision Friday casting doubt on whether "Project Runway" will mo ...
- GE: NBC Broadcast Ailing, Cable Strong
MediaDailyNews, David Goetzl - Friday, September 26, 2008
General Electric said Thursday that national advertising is suffering at NBC Universa ...
- Advertising Week: The Future Belongs To Creative
MediaDailyNews, David Goetzl - Friday, September 26, 2008
In the continuing tug-of-war between what drives the train--creative or media--a t ...
- Execs Say Madison Avenue Killing the Radio Star
MediaDailyNews, David Goetzl - Thursday, September 25, 2008
Top executives at leading radio companies acknowledged Wednesday the industry's rocky time ...
- Yahoo Amped About Apt Display Ad System
Online Media Daily, Mark Walsh - Thursday, September 25, 2008
Yahoo on Wednesday formally launched its Apt system aimed at streamlining t ...
- Sometrics Adds Digital Elements IP Intelligence Technology
Online Media Daily, - Thursday, September 25, 2008
Sometrics, a maker of analytics and ad-serving solutions for the social We ...
- Travelers Meet Local Folks On Localyte.com
Online Media Daily, - Thursday, September 25, 2008
Travelers on the hunt for more "authentic" experiences in their destination local ...
- Collective Media Launches Amp 2.0
Online Media Daily, - Thursday, September 25, 2008
Collective Media has unveiled the second generation of its Amp platform. T ...
- Change Swing Voters' Minds Online
Research Brief, Jack Loechner - Thursday, September 25, 2008
According to a recent study "2008 Search Engines and Politics: A Stu ...
- Red Vs. Blue, Circa 1972
TV Board, Frank Maggio - Thursday, September 25, 2008
I'm just barely old enough to remember what was, at the tim ...
- MySpace Launches Ad Service
Around the Net In Online Marketing, Ross Fadner - Wednesday, September 24, 2008
MySpace is rolling out a new advertising product called the Self-Serve ...
- Advertising Week: Verklin Promises 'New Medium of TV'
MediaDailyNews, David Goetzl - Wednesday, September 24, 2008
David Verklin, the CEO of Canoe Ventures, said some time in t ...
- Networks Forfeit Integration Fees
Around the Net In Media, Joan Voight - Tuesday, September 23, 2008
For years, ABC, NBC and CBS insisted that network integration fees we ...
- Caveman, Sheep Join Mad Ave Walk Of Fame
Marketing Daily, - Tuesday, September 23, 2008
The Geico Caveman and Serta Sheep, and memorable slogans "We Deliver F ...
- David Ogilvy Honored With Paley Center Exhibit
MediaDailyNews, - Tuesday, September 23, 2008
AMC's "Mad Men" won the coveted Emmy for best drama, but Dav ...
- IAB Issues Campaign Measurement Guidelines
Online Media Daily, - Tuesday, September 23, 2008
The Interactive Advertising Bureau has released its Ad Campaign Measurement Process Guideline ...
- 'Relevance': A Critique Of What Is Wrong With Advertising
Around the Net In Brand Marketing, Thom Forbes - Monday, September 22, 2008
...
- Cut the Bull From Wall Street Ads
Around the Net In Media, Joan Voight - Monday, September 22, 2008
...
- Jupiter: How To Make The Most Of MySpace, Facebook
Online Media Daily, Mark Walsh - Monday, September 22, 2008
By fawning over Facebook, social media marketers may be missing out ...
- Pudding And Impact Pair On Mobile Text Ads
Online Media Daily, - Monday, September 22, 2008
Mobile ad network Pudding Media is partnering with Impact Mobile to provi ...
- Web Publishers Need To Keep Playing Field Level
Online Media Daily, Gavin O'Malley - Monday, September 22, 2008
In the short term at least, Web publishers can expect the continu ...
- LG Electronics Sponsors Emmys, Wins an Emmy
Around the Net In Media, Joan Voight - Friday, September 19, 2008
LG Electronics, maker of plasma and flat-screen TVs, is a sponsor ...
- Could Display Make A Comeback?
Around the Net In Online Marketing, Ross Fadner - Friday, September 19, 2008
"Display ads have fallen on hard times," according to The Wall Stre ...
- Source: Seinfeld-Gates Ads Not Cancelled
Around the Net In Online Marketing, Ross Fadner - Friday, September 19, 2008
...
- MediaBank Readies Interactive TV Buys
MediaDailyNews, David Goetzl - Friday, September 19, 2008
The CEO of MediaBank, which provides systems allowing buyers and sellers ...
- LeadServe Serves Long-Tail, Modeled After Google's AdSense
Online Media Daily, Joe Mandese - Friday, September 19, 2008
Opt-Intelligence, a leader in the burgeoning field of opt-in advertising, has quiet ...
- WidgetBucks Adds Travel, Local Ads To Roster
Online Media Daily, Tameka Kee - Friday, September 19, 2008
WidgetBucks has expanded beyond shopping widgets, adding travel and local ads ...