- BrightRoll Partners With Brightcove For Online Video Ad Serving
Online Media Daily, - Thursday, October 30, 2008
Branded video ad network BrightRoll has built a joint integration path f ...
- Judge Orders Chevron To Halt Google AdWords Campaign
Online Media Daily, Wendy Davis - Friday, October 31, 2008
A federal judge in San Francisco presiding over a human rights lawsu ...
- Gorilla Nation Lands Reuters Canada
Online Media Daily, - Thursday, October 30, 2008
Los Angeles-based publisher rep firm Gorilla Nation has been selected to represe ...
- Advertising Agencies Warn Of Tough Year Ahead
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 29, 2008
...
- Wouldn't You Like To Be a PC, Too?
Around the Net In Online Marketing, Staff Writers - Wednesday, October 29, 2008
The latest iteration of Microsoft's "I'm a PC" campaign has a n ...
- Deniz To SVP, Ad Research Foundation
MediaDailyNews, - Tuesday, October 28, 2008
Tonya Deniz has been named senior vice president, member value, for t ...
- Online Metrics Identifies Ad Clutter
Online Media Daily, Laurie Sullivan - Tuesday, October 28, 2008
Nielsen Online reported Tuesday that 12- to-17-year-olds are accustomed to less onli ...
- The Changing Face of the Press Release
Research Brief, Jack Loechner - Wednesday, October 29, 2008
According to the Executive Summary of a study conducted by Fellows ...
- Mad Ave. In All Its Wacky Glory
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 28, 2008
Stuart Elliott cashes in on the user-generated craze himself this morning wi ...
- George Lois, Lou Dorfsman And The Rise Of Ethnics On Mad Ave.
Around the Net In Brand Marketing, Thom Forbes - Monday, October 27, 2008
"When [George] Lois, born in 1931 to Greek immigrants, started plying h ...
- Smart Publishers, Bad Economy Reduce Ad Clutter Online
Around the Net In Online Marketing, Staff Writers - Monday, October 27, 2008
Advertisers and consumers have long agreed on one thing: There are ju ...
- Apple, Amazon's Secret Weapon: Relevance
On Media, Diane Mermigas - Friday, October 24, 2008
All companies are braced for dismal forecasts, but Apple and Amazon a ...
- Google Uses Brain Wave Research To Confirm Ad Effectiveness
Around the Net In Online Marketing, Staff Writers - Thursday, October 23, 2008
Google is so confident that its new overlay ads on YouTube vide ...
- Young Adults Prefer Ads In E-mail
Online Media Daily, Gavin O'Malley - Wednesday, October 22, 2008
Sorry, MySpace and Facebook--young adults report paying more attention to marketing messag ...
- Google Approach To Advertising Evident In G1 Push
Around the Net In Online Marketing, Staff Writers - Wednesday, October 22, 2008
Google's resistance to advertising its own services -- ironic given the boatloa ...
- Trojan Takes Its Act Online
Around the Net In Online Marketing, Staff Writers - Wednesday, October 22, 2008
Advertisers of all kinds are expected to increase their focus on le ...
- NeoEdge Announces Overlays In Casual Games
Online Media Daily, - Wednesday, October 22, 2008
NeoEdge Networks announced a technological advancement for delivering TV-style overlay ads with ...
- All About The Latest ANA Conference
Around the Net In Online Marketing, Staff Writers - Tuesday, October 21, 2008
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- Watching TV Is Exhausting, Ads Overwhelm
MediaDailyNews, Karl Greenberg - Tuesday, October 21, 2008
I have a confession: I don't watch a lot of TV. ...
- Interwoven's Adaptive Targeting Personalizes Ads, Content
Online Media Daily, Laurie Sullivan - Tuesday, October 21, 2008
An optimization platform that delivers targeted ads becomes available today from Interwove ...
- Online Ad Price Decline Drives Need for Accountability and Measurability
Research Brief, Jack Loechner - Tuesday, October 21, 2008
According to the PubMatic AdPrice Index for Q3 2008, online ad pric ...
- Ads Could Be a Conflict for TV's Suze Orman
Around the Net In Media, Joan Voight - Monday, October 20, 2008
The financial crisis is raising Madison Avenue's interest in CNBC financial advis ...
- The Web 2.0 Quandary: What If There Just Aren't Enough Ads?
Around the Net In Online Marketing, Staff Writers - Monday, October 20, 2008
For years now, Web 2.0 companies--social networks, video sharing sites, whatever Twitt ...
- TiVo's Rogers: Embrace Change, Save Ad Base
On Media, Diane Mermigas - Monday, October 20, 2008
Parallels between the "television advertising crisis" and the credit crisis are t ...
- Marketers Say They Win With In-Game Ads
Online Media Daily, Laurie Sullivan - Monday, October 20, 2008
T-Mobile has inserted ads in Rockstar Games' new Midnight Club: Los Angel ...
- Magazine Ad Revenues Down
Research Brief, Jack Loechner - Monday, October 20, 2008
According to the Publishers Information Bureau (PIB), total magazine rate-card-reported advertising reven ...
- Don't Believe The Hype: In-Game Advertising Still Faces Challenges
Around the Net In Online Marketing, Staff Writers - Friday, October 17, 2008
A lot of attention is paid in the trade press to in-ga ...
- NYC Subways Open Up To Ads
Around the Net In Online Marketing, Staff Writers - Friday, October 17, 2008
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- Google Shrugs Off Ad Spending Slowdown, Displays Profit
Marketing Daily, Laurie Sullivan - Friday, October 17, 2008
Any suspected slowdown in ad spending hasn't affected Google. Third-quarter ad sal ...
- Google Helps Small Advertisers Build Display Ads
Around the Net In Online Marketing, Staff Writers - Thursday, October 16, 2008
Google has unveiled a new tool to help advertisers who don't wa ...