- 'Ugly Betty' In China Makes Content Deal With Unilever
Around the Net In Media, Joan Voight - Tuesday, December 30, 2008
A remake of the TV show "Ugly Betty" is being used ...
- Blinkx Debuts 'Un-Roll' Streaming Video Ad Unit
Online Media Daily, Gavin O'Malley - Monday, December 29, 2008
In the ongoing pursuit for the killer Web video ad, video sear ...
- JVC Interactive Ad Takes Times Square New Year's Eve
Online Media Daily, Laurie Sullivan - Monday, December 29, 2008
Electronics manufacturer JVC will ring in 2009 with an advertising campaign th ...
- Most Media To Suffer Retrenchment in 2009
Research Brief, Jack Loechner - Tuesday, December 30, 2008
According to a new report by FitchRatings, the company forecasts that t ...
- Online Advertising To Weather Recession
Around the Net In Online Marketing, Ross Fadner - Monday, December 29, 2008
It matters little what sector you're in: 2008 was a lousy ye ...
- Online Ads Thrive In Miserable Economy
Around the Net In Online Marketing, Ross Fadner - Monday, December 29, 2008
...
- Possible Automotive Media Rethink
Research Brief, Jack Loechner - Monday, December 29, 2008
According to a recent analysis of BIGresearch's SIMM database by Prosper Technologie ...
- NYT Online Ad Revenues Decline In November
Online Media Daily, Mark Walsh - Friday, December 26, 2008
It appears that even online advertising--long a growth engine--has started sputtering f ...
- Court Clears Google In Ringtone Ad Suit
Online Media Daily, Wendy Davis - Tuesday, December 23, 2008
A federal judge has dismissed a lawsuit against Google for allegedly displayi ...
- Villagers Bearing Arms Aim At Airship Bearing Ads
Around the Net In Brand Marketing, Thom Forbes - Monday, December 22, 2008
Wow, it's getting hostile out there. Marketers not only have to conte ...
- MySpace Versus Facebook Ads
Around the Net In Online Marketing, Ross Fadner - Monday, December 22, 2008
...
- Lifetime Gives Cash Back To Advertisers For 'Project Runway'
MediaDailyNews, David Goetzl - Saturday, December 20, 2008
Whether "Project Runway" will ever air on Lifetime is a question ...
- Block-To-Block: Wall Street Reduces Outlook For Madison Avenue
MediaDailyNews, Joe Mandese - Friday, December 19, 2008
Citing "massive layoffs" at Omnicom and reduced client budget expectations at Interpubli ...
- iPhone Accounts For 10% of U.S. Mobile Ad Requests
Online Media Daily, - Friday, December 19, 2008
The iPhone generated nearly 10% of mobile ad requests in the U. ...
- NRF Poll: Consumers Like TV Ads
MediaDailyNews, Sarah Mahoney - Thursday, December 18, 2008
Even though consumers are determined to do their holiday shopping by focusi ...
- Mobile Social Network Itsmy.com Gives Automakers Free Ads
Online Media Daily, Mark Walsh - Thursday, December 18, 2008
It's not exactly a bailout, but it's something. Mobile social network itsmy.c ...
- All The Ad Forecasts Add Up To Less
Research Brief, Jack Loechner - Thursday, December 18, 2008
According to a recent Bloomberg report by Tim Mullaney, the deepening U. ...
- Visible World, SaysMe.TV Let Consumers Personalize TV Ads
MediaDailyNews, Wayne Friedman - Tuesday, December 16, 2008
Addressable TV advertising company Visible World and SaysMe.TV, a company that allo ...
- A Potpourri Of Advertising Generalizations
Research Brief, Jack Loechner - Wednesday, December 17, 2008
The Ehrenberg-Bass Institute for Marketing Science, at the University of South Australi ...
- Anomaly Launches Side Businesses To Weather Downturn
Around the Net In Online Marketing, Staff Writers - Tuesday, December 16, 2008
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- It's Roundup Week At The Ad-Trade Corral
Around the Net In Brand Marketing, Thom Forbes - Monday, December 15, 2008
- Teacher Sells Advertising On Tests To Pay Printing Costs
Around the Net In Brand Marketing, Thom Forbes - Monday, December 15, 2008
San Diego teacher Tom Farber is selling advertising on the bottom ...
- Magna: Recession Can Be Catalyst For Growth
MediaDailyNews, David Goetzl - Friday, December 12, 2008
Interpublic research group Magna released a report Friday suggesting steps that markete ...
- The Pull Of Cigarettes
Around the Net In Brand Marketing, Thom Forbes - Friday, December 12, 2008
Feeling nostalgic for that morning hack? Ad Age has a video intervi ...
- Grammarian Grumbles
Feedback Loop, - Friday, December 12, 2008
If a Mr. Hugh G. Bottom goes to the market to b ...
- Bottom Falls Out Of The Ad Market, Literally
MediaDailyNews, Joe Mandese - Friday, December 12, 2008
Smaller, so-called "long-tail" advertisers who accounted for much of the modest expansi ...
- DVR Users Skip Spots, But Will Watch 'Relevant' Ones
MediaDailyNews, Wayne Friedman - Thursday, December 11, 2008
New TiVo-based research says that more than 90% of DVR users "almo ...
- Study: Cluttered Web Sites Benefit No One
Online Media Daily, Gavin O'Malley - Thursday, December 11, 2008
Web sites cluttered with ads hurt the publisher, the consumer, and t ...
- A drill-down of Online News Destinations Shows Yahoo!, MSNBC and CNN in a Statistical Dead Heat
Research Brief, Jack Loechner - Friday, December 12, 2008
As a corollary to yesterday's Research Brief regarding the effectiveness of advertisi ...
- PointRoll, Komli Media Partner For Indian Market
Online Media Daily, - Thursday, December 11, 2008
Gannett Co.'s PointRoll has entered into a two-year strategic alliance for t ...