- 'When You're A Woman, Happiness Is Just One Purchase Away'
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 31, 2009
That's Sarah Haskins' takeaway after a year of reviewing some of t ...
- Azek Debuts New TV Spot
Marketing Daily, - Wednesday, December 30, 2009
The TV spot for the Scranton, Penn.-based company focuses on a de ...
- With Ads, Music Downloads Sing A New Tune
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 30, 2009
...
- The 'New' Domino's Unveils TV Spots
Marketing Daily, Karlene Lukovitz - Monday, December 28, 2009
Intended to suggest movie trailers, the spots convey the basic drift ...
- Cinema Advertising Breaks Even '09, Positive Outlook for '10
MediaDailyNews, Erik Sass - Monday, December 28, 2009
Cinema advertising will break even, according to several recent forecasts. Industry oracl ...
- 'Boston Globe' Revamps Exec Suite
MediaDailyNews, - Thursday, December 24, 2009
The Boston Globe has announced several new appointments, promotions and revamped duti ...
- Pepsi Passing Up TV For Super Bowl
Around the Net In Online Marketing, Gavin O'Malley - Thursday, December 24, 2009
For the first time in 23 years, Pepsi will not be runni ...
- Bruce Willis Hooks Up With Sobieski Vodka
Marketing Daily, Karlene Lukovitz - Wednesday, December 23, 2009
Willis was chosen as the brand's ambassador because his personality and t ...
- Verizon Ads Boost Android Phone Awareness
Marketing Daily, Aaron Baar - Tuesday, December 22, 2009
According to comScore, 17% of consumers who said they were in t ...
- Chevrolet Selects Ad Agencies
Marketing Daily, - Monday, December 21, 2009
Chevrolet has selected two agency partners to develop advertising creative for t ...
- The Best And Worst Ads Of 2009
Around the Net In Brand Marketing, Thom Forbes - Monday, December 21, 2009
Suzanne Vranica picks the best and worst marketing efforts of 2009 th ...
- CFBAI Tightens Nutrition Standards In Kid Ads
Marketing Daily, Karlene Lukovitz - Thursday, December 17, 2009
In addition, the venues and types of marketing covered are being expand ...
- ANA: Restricting Kids' Advertising Won't Solve Obesity
Marketing Daily, Karlene Lukovitz - Thursday, December 17, 2009
"The types of non-voluntary [advertising] restrictions currently being advocated" -- including restricti ...
- Denny's Coming Back To Super Bowl's Grand Stage
MediaDailyNews, David Goetzl - Thursday, December 17, 2009
Denny's, which ran a Super Bowl ad in 2009 viewed as ...
- House Votes: Commercials Will Be Lowered
Around the Net In Media, Fern Siegel - Wednesday, December 16, 2009
The House on Tuesday voted to level off the abrupt spikes ...
- Americans to TV Advertisers: Turn It Down!
Marketing Daily, - Wednesday, December 16, 2009
Most U.S. television viewers are so annoyed by loud TV commercials th ...
- NRF: Americans Still Have Shopping To Do
Marketing Daily, Sarah Mahoney - Wednesday, December 16, 2009
Separately, the NRF's Retail Advertising and Marketing Association reports that Wal-Mart Stores ...
- "Pay Per View" Means What Americans Want To Watch
Research Brief, Jack Loechner - Thursday, December 17, 2009
According to a new Synovate study on which media are the mo ...
- How Google Crowd-Sourced The World Before Launching A Mobile Phone
SearchBlog, Laurie Sullivan - Thursday, December 17, 2009
It all started with a blog post and a few Twitter tweet ...
- May The Best Ad Win Doesn't Necessarily Apply
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 16, 2009
Natalie Zmuda reports on a Retail Advertising and Marketing Association survey, conduct ...
- 10 Most Sexually Suggestive Car Commercials
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 16, 2009
Maybe straight women don't buy cars? ...
- Text Answer Firm, Warner Bros. In Promo Deal
Marketing Daily, Aaron Baar - Tuesday, December 15, 2009
Text answer company kgb542542 has entered into a cross-marketing deal with t ...
- Hachette, Meredith Bow New iPhone Apps
MediaDailyNews, Erik Sass - Tuesday, December 15, 2009
The iPhone cavalcade of apps keeps on coming, with tandem announcements Tuesd ...
- Zimmerman Looks To Bring ROI To QVC
MediaDailyNews, - Wednesday, December 16, 2009
QVC has tapped Zimmerman Advertising to ramp up its efforts with soci ...
- NBC Universal To Take Major Loss On Winter Olympics
MediaDailyNews, David Goetzl - Tuesday, December 15, 2009
General Electric CEO Jeff Immelt said Tuesday that NBC Universal will lo ...
- 72% Of Advertisers See More Digital Spending In 2010
MediaDailyNews, Erik Sass - Tuesday, December 15, 2009
A regional survey of 8,500 senior advertising, marketing and media executives ...
- Census Bureau To Advertise In Super Bowl
MediaDailyNews, David Goetzl - Tuesday, December 15, 2009
The Census Bureau will be among the advertisers in February's Super Bow ...
- Burger King Intros Funnel Cake Sticks
Marketing Daily, - Monday, December 14, 2009
Burger King has introduced Funnel Cake Sticks at participating restaurants nationwide. ...
- Google TV Ads Adds History International To Mix
MediaDailyNews, David Goetzl - Monday, December 14, 2009
There have been suggestions that Google's foray into an online auction platfo ...
- New York Media, Clickable Push Local Online Ads
MediaDailyNews, Erik Sass - Monday, December 14, 2009
The publisher of New York magazine is partnering with Clickable, which specializ ...