- Verklin: T Minus 6 Weeks
MediaDailyNews, David Goetzl - Tuesday, March 31, 2009
Canoe Ventures is close to launching a program where a national cab ...
- TiVo: Viewers Don't Skip Engaging Ads
MediaDailyNews, Erik Sass - Tuesday, March 31, 2009
A new study from TiVo and Innerscope Research provides data supporting wh ...
- Giant Realm To Unveil Flash Video Overlay
Online Media Daily, Gavin O'Malley - Tuesday, March 31, 2009
In an effort to offset depressed CPM rates with more impressive ...
- FetchBack Launches Ad Generation Technology
Online Media Daily, - Tuesday, March 31, 2009
FetchBack has launched what it is claiming is the first dynamic ...
- 65 Hours of Hoops Nets Big Ad Dollars
Research Brief, Jack Loechner - Tuesday, March 31, 2009
According to a new report from TNS Media Intelligence on March Madne ...
- American Airlines, AAPD To Create Positive Ads Featuring Disabled People
Marketing Daily, - Monday, March 30, 2009
American Airlines is partnering with the American Association of People with Disabiliti ...
- Study Shows Mags Reap More Ad Value Per Minute
MediaDailyNews, Joe Mandese - Monday, March 30, 2009
The magazine industry, which has historically opposed time-spent-with-media metrics as fair bas ...
- Ad Research Foundation Kicks Off Annual Convention, Provides Free Streams
MediaDailyNews, - Monday, March 30, 2009
The Advertising Research Foundation begins its
annual convention in New Yo ...
- Location-Based Advertising Becoming Reality
Online Media Daily, Laurie Sullivan - Monday, March 30, 2009
Loc-Aid Technologies is expected to announce today that it has signed agreemen ...
- Feds Bring Foreclosure Ad to Movie Theaters
Around the Net In Media, Joan Voight - Friday, March 27, 2009
The cinema ad industry has a new client. The Federal Reserve pla ...
- With Fewer Ad Breaks, Viewers Recall More TV Spots
Around the Net In Media, Joan Voight - Friday, March 27, 2009
Fox Broadcasting's move this season to offer the drama "Fringe" with limit ...
- U.K. To Allow Abortion Ads
MediaDailyNews, - Thursday, March 26, 2009
The U.K. is proposing to allow abortion- and pregnancy-counseling advertising on televisi ...
- Relevant Advertising With Bucks Off Captures Online Consumers
Research Brief, Jack Loechner - Friday, March 27, 2009
According to a new survey by Lightspeed Research and the Internet Advertisi ...
- Drive My Ads: Auto Spots On Rise
MediaDailyNews, - Wednesday, March 25, 2009
Time Warner's Turner networks -- TNT, TBS and TruTV -- have increas ...
- Yardbarker Lands Panasonic, MLB and NFL
Online Media Daily, - Wednesday, March 25, 2009
Men's media company Yardbarker Network announced Wednesday that it has signed ...
- Twitter Enters Ad Deal With Microsoft
Online Media Daily, - Wednesday, March 25, 2009
Twitter made a move into online advertising this week after Microsoft boug ...
- Media Networks Starts Mobile Ad Geo-Targeting Service
Online Media Daily, Mark Walsh - Thursday, March 26, 2009
Delivering more relevant ads to cell phone users based on their locati ...
- Media X: Past Perfect
MediaDailyNews, Jack Feuer - Wednesday, March 25, 2009
Signs are everywhere that quality is back. If this continues, the sky ...
- Something's Fishy
Marketing Daily, Rudy Socha - Tuesday, March 24, 2009
Visa's "Aquarium" ad, while well done, misses its mark by running ...
- Smith To Head CEA At Howard University
MediaDailyNews, - Monday, March 23, 2009
Adrianne C. Smith has been appointed executive director for the Center f ...
- AOL's Biggest Problem: Revamping Its Sales Force
Around the Net In Online Marketing, Ross Fadner - Monday, March 23, 2009
Between 2007 and 2008, page views at AOL soared, but ad revenu ...
- Changing Of The Guard: Wieser Succeeds Coen As Interpublic's Chief Forecaster
MediaDailyNews, Joe Mandese - Monday, March 23, 2009
After more than six decades as the ad industry's leading forecaster, a ...
- ValueClick Introduces Targeted 'ActiveAds'
Online Media Daily, Mark Walsh - Monday, March 23, 2009
Online ad services company ValueClick has introduced a new banner unit th ...
- Meebo Expands Distribution Across Ad Network
Online Media Daily, Gavin O'Malley - Monday, March 23, 2009
Offering something akin to a social media ad network, third-party Web ch ...
- Ad Pepper Brings Semantic Ad-Serving Technology To U.S.
Online Media Daily, Laurie Sullivan - Monday, March 23, 2009
Ad pepper media is expected to announce Monday that it has broug ...
- YouTube's Home Page Masthead Ad A Hit With Studios, Networks
Online Media Daily, Laurie Sullivan - Friday, March 20, 2009
Lionsgate is using the YouTube home page masthead banner ad to promo ...
- Katie Couric, Accidental Auto Shill
Around the Net In Media, Joan Voight - Friday, March 20, 2009
CBS News was wondering what its journalist Katie Couric was doing introduci ...
- Pittman: Advertising Stimulus Would Boost Economy
Around the Net In Online Marketing, Ross Fadner - Friday, March 20, 2009
Former MTV and AOL Networks CEO Bob Pittman thinks there's one glari ...
- Nielsen: Financial Institutions Build Confidence With Advertising
MediaDailyNews, Wayne Friedman - Thursday, March 19, 2009
Troubled financial institutions need to advertise more to have a chance ...
- Lee Partners Bullish On Media, Advertising Long-Term
MediaDailyNews, David Goetzl - Thursday, March 19, 2009
Richard Bressler, managing director at Thomas H. Lee Partners, said Thursday th ...