- DVR Ad Skipping Stymies Ad Execs
Around the Net In Media, Joan Voight - Monday, June 29, 2009
The ad industry feels threatened by ad-skipping DVRs but is still uncerta ...
- Gladwell: 'Free' Not Necessarily the Model of the Future
Around the Net In Online Marketing, Ross Fadner - Tuesday, June 30, 2009
...
- Action! Cinema Debut For Taco Bell Ads
Marketing Daily, Erik Sass - Tuesday, June 30, 2009
"Benjamins" are $100 bills, but what's a "Roosevelt"? A dime, of cours ...
- ARF Announces New Board Members
MediaDailyNews, - Monday, June 29, 2009
Five industry leaders were elected to the Advertising Research Foundation board ...
- Why Advertise At All?
Online Spin, Joe Marchese - Tuesday, June 30, 2009
It's been eye-opening to have conversations with thought leaders in advertising a ...
- Mamas, Don't Let Your Ads Grow Up To Be Camels
Engage:Boomers, Todd Harff - Monday, June 29, 2009
Photos do tell a story -- a complete story that is mo ...
- Media's Future: Mine Connectivity
On Media, Diane Mermigas - Friday, June 26, 2009
Connectivity has reached utility status with a force that is profoundly shapi ...
- Jackson, Fawcett, McMahon Leave A Legacy Of Commercial Work
Around the Net In Brand Marketing, Thom Forbes - Friday, June 26, 2009
Theresa Howard points out that Michael Jackson, Farrah Fawcett and Ed McMah ...
- Moore Elected IAB Chairman
Online Media Daily, - Thursday, June 25, 2009
David Moore, chairman and founder of 24/7 Real Media, has been elect ...
- Michael Jackson's TV Death: Little Commercialism, But Much More To Come
TV Watch, Wayne Friedman - Friday, June 26, 2009
TV news channels rushed into high gear over the news of Micha ...
- Media X: Insight Unseen
MediaDailyNews, Jack Feuer - Wednesday, June 24, 2009
Are you even dimly aware that, stripped of the self-indulgent wordplay a ...
- FedEx Parodies Ad Man Who Stars In UPS' Whiteboard Spots
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 23, 2009
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- Microsoft To Create 'Office Suite' For Advertising
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 23, 2009
...
- Burger King Touts 'Transformer'
Marketing Daily, - Monday, June 22, 2009
Burger King is rolling out co-branded TV ads as part of i ...
- Experts: Local Ad Buyers Won't Buy Yahoo's My Display Ads
Online Media Daily, Mark Walsh - Monday, June 22, 2009
Keeping up with Google, Facebook and MySpace, Yahoo Monday unveiled its o ...
- Celebrating The Best Out-Of-Home Advertising
Around the Net In Brand Marketing, Thom Forbes - Monday, June 22, 2009
"We think this stuff is art as well as commerce," writes ...
- Ambitious Online Brands Turn to Traditional Media
Around the Net In Media, Joan Voight - Monday, June 22, 2009
The allure of Hulu.com's rapid success using traditional television ads has spurr ...
- Canoe To Launch Interactive Ad Platform In '09 Or Early 2010
MediaDailyNews, David Goetzl - Thursday, June 18, 2009
Hours after word emerged Thursday that a missed deadline would be ...
- 'Stupid Drink' Translates Into Campaign Smarts
MediaDailyNews, Wendy Melillo - Thursday, June 18, 2009
When the adults finally shut up and asked college students what wou ...
- DirecTV Delivers Addressable Ads
MediaDailyNews, Wayne Friedman - Wednesday, June 17, 2009
Satellite television distributor DirecTV Group has struck a deal with Invidi Technologi ...
- Pre-Roll Ads Get More Bang For The Buck Than In-Banner, Study Finds
Online Media Daily, Gavin O'Malley - Wednesday, June 17, 2009
Based on click-through rates, pre-roll video ads are 8-25 times more effecti ...
- Best Buy To Wal-Mart: Our Associates Know More Than Yours
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 17, 2009
Best Buy may have cut advertising expenses as same-store sales and profi ...
- Advertisers Recycling The Groovy Sixties
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 17, 2009
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- Outdoor Effort Urges Drivers To Ring Off
Marketing Daily, - Tuesday, June 16, 2009
The National Safety Council has launched an outdoor advertising effort in ...
- White Castle Offers Discounted Sliders
Marketing Daily, - Tuesday, June 16, 2009
White Castle is marking its 88th year in business with special pri ...
- 'WSJ' Cuts 'Advertising' Column To Twice Weekly
MediaDailyNews, David Goetzl, Joe Mandese - Tuesday, June 16, 2009
In a sign of the times, The Wall Street Journal is cutti ...
- Letterman's Palin Joke Costs CBS an Advertiser
Around the Net In Media, Joan Voight - Tuesday, June 16, 2009
David Letterman's comments about Alaska Gov. Sarah Palin and one of h ...
- Hallmark Gives Advertisers 'Fast Break'
MediaDailyNews, Wayne Friedman - Monday, June 15, 2009
Again tackling the issue of TV messaging clutter, Hallmark Channel has start ...
- Ad Agency Offers Desks To Unemployed; Asks For Ideas In Return
Around the Net In Brand Marketing, Thom Forbes - Monday, June 15, 2009
Ariel Horn has opened up his small Manhattan ad agency, The Ho ...
- Local TV Is Warming Up to Liquor Ads
Around the Net In Media, Joan Voight - Monday, June 15, 2009
Booze ads are making serious inroads on TV, thanks to the recessio ...