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Results for July 2009
Kelley Blue Book Ads To Use Google-Like Model
Marketing Daily, Karl Greenberg - Friday, July 31, 2009
Sellers pay only for buyers who show interest either through online channels ...
Belo Revs Sink 25%, Forecasts Better 3Q
MediaDailyNews, Wayne Friedman - Friday, July 31, 2009
Another indication that TV station groups are still having a rough time ...
Ads Follow Web Users, And Get More Personal
Around the Net In Brand Marketing, Thom Forbes - Friday, July 31, 2009
Signals That May Lead To Online's Next $25 Billion
Online Media Daily, Laurie Sullivan - Thursday, July 30, 2009
Emotionally dynamic ads that invite consumers to engage with brands through behavioral ...
Time Warner: Upfront Iffy, 2Q Profits Dive 34%
MediaDailyNews, Wayne Friedman - Wednesday, July 29, 2009
Time Warner's cable networks' upfront advertising revenue will probably be down for ...
Cut-Rate Analysis: Rate Cards vs. Actual Ad Revs
MediaDailyNews, Erik Sass - Wednesday, July 29, 2009
Everyone in the magazine business knows that behind closed doors, many big ...
Depends On Your Perspective
Research Brief, Jack Loechner - Thursday, July 30, 2009
According to a new LinkedIn Research Network/Harris Poll in June, 2009, of ...
Pizza Inn Campaign Tweaks Family Discord
Marketing Daily, Karlene Lukovitz - Tuesday, July 28, 2009
A 30-second commercial, for example, features strange-looking, dressed-alike male adult twins eating ...
Media X: Fond Pageant
MediaDailyNews, Jack Feuer - Tuesday, July 28, 2009
So much ignorance, so little time. It's our annual Midsummer Night's Media ...
Google Gives TV Advertisers More Options
MediaDailyNews, - Tuesday, July 28, 2009
Google Inc. is teaming with Visible World Inc., a software provider of ...
IPG Profits Plummet 76%
MediaDailyNews, David Goetzl - Tuesday, July 28, 2009
Investors sent shares in Interpublic Group tumbling close to 13% Tuesday in ...
ABC Launches New Audit for Community Newspapers
MediaDailyNews, Erik Sass - Tuesday, July 28, 2009
The Audit Bureau of Circulations is planning to introduce a new auditing ...
Barry Diller, Ben Silverman Reunite In Ad-Marketing Venture
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 28, 2009
Google TV Ads Get Clearer
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, July 28, 2009
Google has partnered with Visible World, a New York-based technology company that ...
Sears Hopes To Fill Void With Blue Crew
Marketing Daily, Aaron Baar - Monday, July 27, 2009
"The Blue Crew is going to present themselves as a selfless group ...
Advertisers Need to Make Some Noise
Marketing Daily, Bob McCurdy - Friday, July 24, 2009
It might be a good time for us to appreciate our sense ...
Goodbye, Platform-A; Hello, AOL Advertising
Online Media Daily, Gavin O'Malley - Friday, July 24, 2009
Bid adieu to Platform-A -- at least in name. AOL announced Friday ...
Top Publishers Join Consortium to Monetize Content
Around the Net In Media, Joan Voight - Wednesday, July 22, 2009
More than 1,000 publishers including
The New York Times, The Washington Post
Are Display Ads Bouncing Back?
Around the Net In Online Marketing, Ross Fadner - Thursday, July 23, 2009
It's something everyone in this industry wants to know: When will the ...
Publicis Reports Major Drop, Says Total Ad Market Declined As Much As 15% During First Half
MediaDailyNews, Joe Mandese - Thursday, July 23, 2009
Citing the effects of the global economic recession, as well as the ...
News Analysis: Iffy Recovery, Ad Blues
MediaDailyNews, Erik Sass - Wednesday, July 22, 2009
With the recession's second birthday coming up this November, exhausted Americans are ...
Turn Consumers Into Shoppers
Marketing Daily, Marta LaRock, Al Wittemen - Tuesday, July 21, 2009
If you can answer these six questions, you're on track to innovate ...
Fifth Third Expands Hispanic Effort
Marketing Daily, Tanya Gazdik Irwin - Tuesday, July 21, 2009
The campaign combines advertising, community programming and public relations efforts. The bank ...
Media X: Top Down
MediaDailyNews, Jack Feuer - Tuesday, July 21, 2009
Why spend a small fortune trying to talk to probably hundreds of ...
Sports Legends Partners With SportScape
MediaDailyNews, - Tuesday, July 21, 2009
The Sports Legends Challenge presented by AbsolutePoker.net becomes the latest advertiser on ...
4A's Combine Conferences, But Delay Date
MediaDailyNews, David Goetzl - Tuesday, July 21, 2009
Plans to hold the 4A's first combined media and leadership conferences in ...
Celeritas Buys Big Stake In ANC Sports
MediaDailyNews, David Goetzl - Monday, July 20, 2009
A fledgling investment firm has taken a majority stake in ANC Sports ...
URLs Boost Magazine Ad Response
Research Brief, Jack Loechner - Tuesday, July 21, 2009
Advertisers seek to drive consumers to their websites as the Internet becomes ...
Wal-Mart To Marketers: Pony Up More Bucks Or Risk Delisting
Around the Net In Brand Marketing, Thom Forbes - Monday, July 20, 2009
Wal-Mart calls it the "cost-supplement initiative"; Jack Neff calls it "probably the ...
AOL Eyes Content as its Future
Around the Net In Online Marketing, Ross Fadner - Monday, July 20, 2009
Tim Armstrong has completed his 100-day review of AOL's business, and has ...
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