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Results for March 2010
Brands: Better Response In Digital Articles vs. Online Ads
MediaDailyNews, Wayne Friedman - Tuesday, March 30, 2010
Users are responding more positively where brand-names are mentioned in articles, as ...
US Airways Adds Ads To Boarding Pass
Marketing Daily, - Monday, March 29, 2010
There are five spots for ads on the boarding pass, including an ...
Greystripe Launching iFlash Ad Format For iPad
Online Media Daily, Mark Walsh - Tuesday, March 30, 2010
It looks like Flash is coming to the iPad after all. Mobile ...
Display Ads Viewed Longer on Digital Magazines
Research Brief, Jack Loechner - Tuesday, March 30, 2010
According to a new survey called "The Case of Advertising in Interactive ...
Ebert Plans New TV Show
Around the Net In Media, Fern Siegel - Sunday, March 28, 2010
Roger Ebert says he and his wife are going ahead with plans ...
Agencies Test Industry's New 'You Are Being Targeted' Icon
Online Media Daily, Wendy Davis - Friday, March 26, 2010
As part of an industry-wide campaign to discourage new privacy laws, online ...
Station Sites Roll Out Hover Ads: Will They Expand Impressions, Sales?
Online Media Daily, Joe Mandese - Monday, March 29, 2010
In what it claims to be a breakthrough new online advertising format, ...
AB InBev's Marketing Splurge Defies Industry Pundits
Around the Net In Brand Marketing, Thom Forbes - Friday, March 26, 2010
Many an observer felt that Anheuser Busch's marketing faced a sharp and ...
Video Dominates Rich Media Tactics for Online and Direct Marketing Professionals
Research Brief, Jack Loechner - Friday, March 26, 2010
According to the Unica State of Marketing 2010 study, video is the ...
Top 10 Takeaways from ARF's Annual Convention
Online Spin, Dave Morgan - Thursday, March 25, 2010
I spent several days this week at the Advertising Research Foundation's 56th ...
Dish Says DirecTV Doesn't Tell The 'Truth'
MediaDailyNews, Wayne Friedman - Tuesday, March 23, 2010
Satellite TV advertising wars --- and lawsuits -- between DirecTV and Dish ...
Rumors: News Corp. Ready To Sell FAN
Online Media Daily, Gavin O'Malley - Wednesday, March 24, 2010
Rumors are swirling that News Corp. is ready to unload its online ...
Forceful, Soothing or Persuasive Voice: Which to Pick For Ad?
Research Brief, Jack Loechner - Wednesday, March 24, 2010
According to a new Adweek Media/ Harris Poll by Harris Interactive, 48% ...
RTB Platforms: Lessons From Wall Street?
Online Media Daily, Kent Wakeford - Tuesday, March 23, 2010
Real-time-bidding platforms are the buzz in the digital advertising space, heralded as ...
Just An Online Minute... Embracing The Irish Spirit And Spirits At O'MMA Global
Just An Online Minute, Kelly Samardak - Monday, March 22, 2010
Last week I traveled with the MediaPost events team (sales, marketing, IT... ...
Charter Gears Up To Expand EBIF Technology, Enable Interactive Advertising
MediaDailyNews, David Goetzl - Friday, March 19, 2010
Charter Communications, the fourth-largest cable operator, is gearing up for wide deployment ...
Tougher Than Ever For TV Ads To Get That Viral 'Spice'
TV Watch, Wayne Friedman - Monday, March 22, 2010
Up until recently, only the Super Bowl has been the big stage ...
Few TV Ads Are Viral Hits
Around the Net In Media, Fern Siegel - Friday, March 19, 2010
The Holy Grail for many marketers is having their big-budget TV spot ...
App Stores, And Revenues, Continue To Rise
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, March 17, 2010
While many consumers would be hard-pressed to define an 'app,' the little ...
Brand-Name Sites Gain Recognition, No Overall Ad Value
Online Media Daily, Gavin O'Malley - Tuesday, March 16, 2010
It's no secret that brand-name publishers use their established positions to rationalize ...
Supply & Demand: Bradford Bolts Yahoo For Content Farmer
Online Media Daily, Joe Mandese - Tuesday, March 16, 2010
Joanne Bradford, who has led advertising sales for two of the Internet's ...
Bathroom TV Breaks? Too Much To Do During TV Viewing
TV Watch, Wayne Friedman - Monday, March 15, 2010
Now, in a more time-shifted and more-digital TV world, we're adding more ...
Just An Online Minute... South By South What?
Just An Online Minute, Kelly Samardak - Friday, March 12, 2010
Next week I'm heading to San Francisco with the bloody-knuckled, sweaty-browed (No ...
The Power of Integration
MediaDailyNews, Steph Sebbag - Thursday, March 11, 2010
In a world saturated with advertising and marketing messages, it is critical ...
Nickelodeon Enjoys Price Gains, Debuts New Teen Shows
MediaDailyNews, Wayne Friedman - Thursday, March 11, 2010
Dominant kids' TV network group Nickelodeon is witnessing major pricing gains in ...
Fox Networks, BlackArrow Team For VOD Ad Trial
MediaDailyNews, David Goetzl - Wednesday, March 10, 2010
Fox Cable Networks is testing a system that allows real-time switching of ...
YouTube Rolls Out Mobile Ads
MediaDailyNews, - Wednesday, March 10, 2010
YouTube has begun a broad rollout of advertising to its mobile site ...
Tying In-Text Ads To Search And Branding Pays Dividends
Online Media Daily, Laurie Sullivan - Thursday, March 11, 2010
Searching on keywords or clicking on hyperlinked words has become the most ...
Game On: IGN Revamps Home Page Ad Formats, Scraps Lederboards
Online Media Daily, Joe Mandese - Wednesday, March 10, 2010
In an ambitious move to improve both its user experience and the ...
CRE Report Shows Potential Of Set-Top-Box Data, Calls For Industry Collaboration
MediaDailyNews, David Goetzl - Monday, March 8, 2010
The advertising industry has a potential gold supply in front of it, ...
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