- IPad: New Platform Or Advertising Game-Changer?
MediaDailyNews, Louis Klidonas, Debbie Sklar - Thursday, May 27, 2010
With all the hype generated by the iPad, the advertising community's reacti ...
- Invidi Adds Experian As Investor, Partner
MediaDailyNews, Wayne Friedman - Thursday, May 27, 2010
Addressable advertising company Invidi Technologies got another big boost by adding glob ...
- Yahoo Builds Pullover Ad Unit For Macy's, Garners Higher CPM
Online Media Daily, Laurie Sullivan - Thursday, May 27, 2010
Macy's tapped Yahoo this week to recreate its offline Memorial Day sal ...
- Brist To SVP, Ad Sales, Outdoor Channel
MediaDailyNews, - Tuesday, May 25, 2010
Outdoor Channel promoted Jason F. Brist to senior vice president of advertisi ...
- Her Life As A Focus Group ™
Online Media Daily, Joe Mandese - Tuesday, May 25, 2010
My life as a focus group. No, not mine. The woman sitti ...
- App Ads Precipitate Sales
Research Brief, Jack Loechner - Wednesday, May 26, 2010
A recent study from mobile audience media company JiWire revealed that, ...
- IAB Forms Multicultural Council
Online Media Daily, Gavin O'Malley - Monday, May 24, 2010
In an effort to identify key trends and behaviors among U.S. minoritie ...
- Measurement A Must To Improve Performance
Research Brief, Jack Loechner - Tuesday, May 25, 2010
According to the results of the 2010 Omniture Online Analytics Benchmark Surv ...
- 'Adweek' Fails To Deliver Agency Report Cards
MediaDailyNews, - Friday, May 21, 2010
Adweek Editor in Chief Mike Chapman says for the first time ...
- Radio Revenues Rise 6% in 1Q
MediaDailyNews, Erik Sass - Friday, May 21, 2010
Confirming a trend suggested by revenue reports from big radio groups, t ...
- Yahoo Teams With Direct Marketer Valassis
Online Media Daily, - Friday, May 21, 2010
Direct marketing firm Valassis has struck a deal with Yahoo to acce ...
- CBS Goes Radical: 7 Shows Axed, Hits Moved
MediaDailyNews, Wayne Friedman - Wednesday, May 19, 2010
For years, TV advertisers have always talked about the stability of CB ...
- Forecasts Don't Reflect Full Scope Of Mobile Spending
MoBlog, Mark Walsh - Thursday, May 20, 2010
A new online ad forecast from market research firm IDC predicts mobi ...
- A&E Touts Neurological Tests To Enhance Ad Effectiveness
MediaDailyNews, Wayne Friedman - Tuesday, May 18, 2010
Just as other networks have done, A&E Television Network has also enter ...
- ESPN Creates Ad Agency, Greater Collaboration With Marketers
MediaDailyNews, David Goetzl - Tuesday, May 18, 2010
ESPN is forming an in-house ad agency: ESPN CreativeWorks. Among its goa ...
- Hospitals Try PSAs Before Spending On Ads
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 18, 2010
...
- Fox Debuts 4 Fall Shows, Ad Spending Up
MediaDailyNews, Wayne Friedman - Monday, May 17, 2010
Fox is ramping up its lineup: Four new prime-time shows for th ...
- Malicious Ad Attacks Spawns New Anti-Malvertising Systems
Online Media Daily, Joe Mandese - Tuesday, May 18, 2010
The surge in malicious advertising attacks, also known as malvertising, is spawni ...
- NBC, Microsoft Team For Digital Marketing Effort
MediaDailyNews, Wayne Friedman - Thursday, May 13, 2010
Looking to improve its digital preseason marketing versus a year ago, N ...
- Ad Delivery: Timing is Still Everything
Marketing Daily, Jim Harris - Thursday, May 13, 2010
Our industry needs to take a zero-based look at every marketing investmen ...
- Banner Day: Online Video Ads To Grow 41%
MediaDailyNews, Wayne Friedman - Wednesday, May 12, 2010
Revenue from online video advertising networks -- typically the lowest-priced digital conte ...
- iAd Is Expensive, But Will It Be Worth It?
Online Media Daily, Mark Walsh - Wednesday, May 12, 2010
Apple's plunge into mobile advertising with the launch of its iAd platfo ...
- FDA Wants Doctors To Report Misleading Drug Pitches
Around the Net In Media, Fern Siegel - Tuesday, May 11, 2010
U.S. health officials will encourage physicians to report misleading promotions from pharmaceutic ...
- Tissot Launches 'Augmented Reality' Effort
Marketing Daily, Tanya Gazdik - Tuesday, May 11, 2010
The application, available at www.tissot.ch/reality, allows users (holding their wrists in fro ...
- Agency Execs And CMOs Gather In Moscow For Two-Day Summit
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 11, 2010
The two-day conference of the International Advertising Association kicks off in Mosc ...
- Interactive Viewing: Cable Launches SelecTV
MediaDailyNews, Wayne Friedman - Monday, May 10, 2010
Getting closer to better targeting viewers for TV advertisers, the cable indust ...
- Ad Bonanza: Most Viewers Are Watching Commercials
MediaDailyNews, Wayne Friedman - Monday, May 10, 2010
New dramatic research suggests the majority of viewers don't leave the ro ...
- Medialets Starts Preferred Partner Program
Online Media Daily, - Tuesday, May 11, 2010
Medialets, which specializes in rich media ads for mobile applications, has launch ...
- What Is A Video Interaction Really Worth?
Video Insider, Alex Rowland - Tuesday, May 11, 2010
There has been a lot of attention paid to online video advertisi ...
- WashPo's TV Division Up 20%, Print Shows Smaller Declines
MediaDailyNews, Erik Sass - Friday, May 7, 2010
The Washington Post Company's flagship newspaper saw total revenue slide 3%, b ...