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Results for August 2010
'Mad Men' Stars Shill For Brands
Around the Net In Media, Fern Siegel - Tuesday, August 31, 2010
While "Mad Men" has slyly slipped plenty of product placement deals into ...
Kami Ragsdale Joins Invision As CFO
MediaDailyNews, David Goetzl - Tuesday, August 31, 2010
After going to AOL to grab its CEO late last year, Invision ...
Carat Charts Improved Ad Marketplace Cross-Platform
MediaDailyNews, David Goetzl - Friday, August 27, 2010
Globally, Carat now predicts 3.9% growth this year, compared to its previous ...
ShareThis Puts A Value On Shared Content
Online Media Daily, Laurie Sullivan - Friday, August 27, 2010
ShareThis plans to release two analytics tools that allow advertisers and marketers ...
Now You Can Earn Virtual Currency By Watching Ads
Around the Net In Brand Marketing, Thom Forbes - Friday, August 27, 2010
Webtrends Analytics, Marin Search Integrate Platforms
Online Media Daily, Laurie Sullivan - Thursday, August 26, 2010
Analytics firm Webtrends and paid-search tech company Marin Software have licensed and ...
New Ad Club Offers N.Y. Madison Ave. Auction
Marketing Daily, - Tuesday, August 24, 2010
The Advertising Club is running a first-time, online auction open to the ...
Quality Time With Consumers
Online Spin, Joe Marchese - Tuesday, August 24, 2010
I would argue that more marketers need to measure media success not ...
Dems Use George W. Bush In New Ad
Around the Net In Media, Fern Siegel - Sunday, August 22, 2010
The Democratic National Committee is out Friday with a new television ad ...
Pepsi Bottlers Add Digital To Media Mix
Online Media Daily, Mark Walsh - Saturday, August 21, 2010
PepsiCo has gained widespread attention for its social media initiatives, including its ...
Disruptive TV: Will Consumers Buy In After Getting Jostled?
TV Watch, Wayne Friedman - Friday, August 20, 2010
Talk about TV disruption and you're talking about what the world of ...
Fox Audience Net Taps Time Inc.'s Carras
Online Media Daily, - Thursday, August 19, 2010
Liberty Carras has joined the Fox Audience Network (FAN) as senior vice ...
Just An Online Minute... When Advertypes Stop Being Polite And Start Getting Real: The Apartment, MRM
Just An Online Minute, Kelly Samardak - Wednesday, August 18, 2010
If Sterling Cooper Duckman (or whatever the name of the agency is ...
Nielsen: Mobile To Outpace Internet Growth
MediaDailyNews, Wayne Friedman - Tuesday, August 17, 2010
Mobile media will significantly outpace the Internet and other traditional media platforms ...
Current TV Enlarges Ad Sales Team
MediaDailyNews, - Tuesday, August 17, 2010
Current TV has expanded its ad sales team with the appointments of ...
Adgent 007 Unveils Video Ad Network
Online Media Daily, Gavin O'Malley - Wednesday, August 18, 2010
San Francisco-based ad services company AdGent 007 on Tuesday debuted "America's Video ...
Technology And Secular Shifts in Spending Support Communication Industry Growth
Research Brief, Jack Loechner - Wednesday, August 18, 2010
According to the Veronis Suhler Stevenson Communications Industry Forecast 2004 -2014, The ...
Apple And Google Set To Capitalize (And Compete) On Internet TV
Online Media Daily, Laurie Sullivan - Monday, August 16, 2010
Connected TVs and set-top devices enabling consumers to view video from across ...
Gray Posts Local TV Recovery
MediaDailyNews, David Goetzl - Thursday, August 12, 2010
Gray Television, which operates 36 stations in mid- and small-sized markets, rode ...
Gas Station TV Offers Brand Integration with ESPN
MediaDailyNews, Erik Sass - Wednesday, August 11, 2010
Gas Station TV and ESPN have renewed their content agreement, offering advertisers ...
Is Facebook Friending AOL?
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, August 11, 2010
Facebook and AOL are quietly discussing a strategic partnership to boost "their ...
Report: Digital OOH Market Expands, But Key Categories Stay On Sideline
MediaDailyNews, Joe Mandese - Wednesday, August 11, 2010
The good news is that the second quarter of 2010 may have ...
Youth Exposure To Alcohol Mag Ads Declines
MediaDailyNews, Erik Sass - Tuesday, August 10, 2010
Wine, beer, and spirits advertisers have mostly complied with their voluntary commitment ...
Report: Facebook, AOL Mull Ad Alliance
Online Media Daily, - Wednesday, August 11, 2010
Facebook and AOL are discussing a strategic alliance that could make AOL ...
Alex Bogusky Post-Agency
Around the Net In Media, Fern Siegel - Monday, August 9, 2010
Alex Bogusky, advertising Dadaist, postmodern media manipulator, pop-culture Houdini, daddy of 21st-century ...
BrightRoll Partners With Search Retargeting Firm Magnetic
Online Media Daily, Mark Walsh - Tuesday, August 10, 2010
Video ad network BrightRoll has struck a deal with search data provider ...
CIMM Queries Nets, Agencies About Data Viability, TV Currency
MediaDailyNews, David Goetzl - Friday, August 6, 2010
As the Coalition for Innovative Media Measurement -- the think tank known ...
'WaPo' Newspaper Revenues Rise on Circ, Online Gains
MediaDailyNews, Erik Sass - Friday, August 6, 2010
Despite a drop in print advertising revenue, total revenues at the Washington ...
Nielsen: DVR Playback Doubles, More Ads Watched
MediaDailyNews, Wayne Friedman - Thursday, August 5, 2010
New data from Nielsen says DVR playback has doubled within the year, ...
Ad Age Reorganizes, Names Klaassen Editor
MediaDailyNews, - Friday, August 6, 2010
Crain Communications Thursday named Abbey Klaassen editor of flagship
, and ...
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