- 'Mad Men' Stars Shill For Brands
Around the Net In Media, Fern Siegel - Tuesday, August 31, 2010
While "Mad Men" has slyly slipped plenty of product placement deals in ...
- Kami Ragsdale Joins Invision As CFO
MediaDailyNews, David Goetzl - Tuesday, August 31, 2010
After going to AOL to grab its CEO late last year, Invisi ...
- Carat Charts Improved Ad Marketplace Cross-Platform
MediaDailyNews, David Goetzl - Friday, August 27, 2010
Globally, Carat now predicts 3.9% growth this year, compared to its previo ...
- ShareThis Puts A Value On Shared Content
Online Media Daily, Laurie Sullivan - Friday, August 27, 2010
ShareThis plans to release two analytics tools that allow advertisers and markete ...
- Now You Can Earn Virtual Currency By Watching Ads
Around the Net In Brand Marketing, Thom Forbes - Friday, August 27, 2010
...
- Webtrends Analytics, Marin Search Integrate Platforms
Online Media Daily, Laurie Sullivan - Thursday, August 26, 2010
Analytics firm Webtrends and paid-search tech company Marin Software have licensed a ...
- New Ad Club Offers N.Y. Madison Ave. Auction
Marketing Daily, - Tuesday, August 24, 2010
The Advertising Club is running a first-time, online auction open to t ...
- Quality Time With Consumers
Online Spin, Joe Marchese - Tuesday, August 24, 2010
I would argue that more marketers need to measure media success n ...
- Dems Use George W. Bush In New Ad
Around the Net In Media, Fern Siegel - Sunday, August 22, 2010
The Democratic National Committee is out Friday with a new television ...
- Pepsi Bottlers Add Digital To Media Mix
Online Media Daily, Mark Walsh - Saturday, August 21, 2010
PepsiCo has gained widespread attention for its social media initiatives, including i ...
- Disruptive TV: Will Consumers Buy In After Getting Jostled?
TV Watch, Wayne Friedman - Friday, August 20, 2010
Talk about TV disruption and you're talking about what the world ...
- Fox Audience Net Taps Time Inc.'s Carras
Online Media Daily, - Thursday, August 19, 2010
Liberty Carras has joined the Fox Audience Network (FAN) as senior vi ...
- Just An Online Minute... When Advertypes Stop Being Polite And Start Getting Real: The Apartment, MRM
Just An Online Minute, Kelly Samardak - Wednesday, August 18, 2010
If Sterling Cooper Duckman (or whatever the name of the agency ...
- Nielsen: Mobile To Outpace Internet Growth
MediaDailyNews, Wayne Friedman - Tuesday, August 17, 2010
Mobile media will significantly outpace the Internet and other traditional media platfor ...
- Current TV Enlarges Ad Sales Team
MediaDailyNews, - Tuesday, August 17, 2010
Current TV has expanded its ad sales team with the appointments ...
- Adgent 007 Unveils Video Ad Network
Online Media Daily, Gavin O'Malley - Wednesday, August 18, 2010
San Francisco-based ad services company AdGent 007 on Tuesday debuted "America's Vid ...
- Technology And Secular Shifts in Spending Support Communication Industry Growth
Research Brief, Jack Loechner - Wednesday, August 18, 2010
According to the Veronis Suhler Stevenson Communications Industry Forecast 2004 -2014, T ...
- Apple And Google Set To Capitalize (And Compete) On Internet TV
Online Media Daily, Laurie Sullivan - Monday, August 16, 2010
Connected TVs and set-top devices enabling consumers to view video from acro ...
- Gray Posts Local TV Recovery
MediaDailyNews, David Goetzl - Thursday, August 12, 2010
Gray Television, which operates 36 stations in mid- and small-sized markets, ro ...
- Gas Station TV Offers Brand Integration with ESPN
MediaDailyNews, Erik Sass - Wednesday, August 11, 2010
Gas Station TV and ESPN have renewed their content agreement, offering advertise ...
- Is Facebook Friending AOL?
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, August 11, 2010
Facebook and AOL are quietly discussing a strategic partnership to boost "the ...
- Report: Digital OOH Market Expands, But Key Categories Stay On Sideline
MediaDailyNews, Joe Mandese - Wednesday, August 11, 2010
The good news is that the second quarter of 2010 may ha ...
- Youth Exposure To Alcohol Mag Ads Declines
MediaDailyNews, Erik Sass - Tuesday, August 10, 2010
Wine, beer, and spirits advertisers have mostly complied with their voluntary commitme ...
- Report: Facebook, AOL Mull Ad Alliance
Online Media Daily, - Wednesday, August 11, 2010
Facebook and AOL are discussing a strategic alliance that could make A ...
- Alex Bogusky Post-Agency
Around the Net In Media, Fern Siegel - Monday, August 9, 2010
Alex Bogusky, advertising Dadaist, postmodern media manipulator, pop-culture Houdini, daddy of 21st-centu ...
- BrightRoll Partners With Search Retargeting Firm Magnetic
Online Media Daily, Mark Walsh - Tuesday, August 10, 2010
Video ad network BrightRoll has struck a deal with search data provid ...
- CIMM Queries Nets, Agencies About Data Viability, TV Currency
MediaDailyNews, David Goetzl - Friday, August 6, 2010
As the Coalition for Innovative Media Measurement -- the think tank kno ...
- 'WaPo' Newspaper Revenues Rise on Circ, Online Gains
MediaDailyNews, Erik Sass - Friday, August 6, 2010
Despite a drop in print advertising revenue, total revenues at the Washingt ...
- Nielsen: DVR Playback Doubles, More Ads Watched
MediaDailyNews, Wayne Friedman - Thursday, August 5, 2010
New data from Nielsen says DVR playback has doubled within the yea ...
- Ad Age Reorganizes, Names Klaassen Editor
MediaDailyNews, - Friday, August 6, 2010
Crain Communications Thursday named Abbey Klaassen editor of flagship Advertising Age, a ...